[News] NHL sells rights to division names

[Strange Brew]

I can’t imagine why this would be temporary. There’s really no such thing as “making up lost revenue”. It’s about getting as much as you can.

I’m surprised though that companies see this as a very worthwhile investment.

[RM14]

I assume that the division champions don't have to include the sponsor name.

[You Need a Thneed]

Originally Posted by Strange Brew

I can’t imagine why this would be temporary. There’s really no such thing as “making up lost revenue”. It’s about getting as much as you can.

I’m surprised though that companies see this as a very worthwhile investment.

This is likely negotiating with existing sponsors who have paid money but will have less benefit this season.

Basically the NHL saying, "We'll help you get your money's worth out of the advertising dollars you have already promised us".

It not likely a matter of earning more revenue, but an attempt to keep existing revenue streams as stable as possible.

As long as these tyupes of things go away after this season, I'm ok with whatever the NHL needs to do for this season to make it work.

[Vinny01]

No idea why this would trigger anyone? Doesn’t bother me at all

[Senator Clay Davis]

But seriously it'll be great when they award the Capital One Cash Back Rewards Card Stanley Cup, presented by the new season of America's Got Talent, only on NBC.

[Toonage]

Originally Posted by troutman

The Morgan Stanley Stanley Cup.

This makes me want multiple sponsors now.

The Captain Morgan Morgan Stanley Stanley Cup

[bizaro86]

Originally Posted by Senator Clay Davis

But seriously it'll be great when they award the Capital One Cash Back Rewards Card Stanley Cup, presented by the new season of America's Got Talent, only on NBC.

Your Calgary Flames, winner of the Stanley Black and Decker Cup

[powderjunkie]

Seems like a missed opportunity...these brands could have earned more goodwill and achieved better activation by sponsoring legend names for divisions, and adding a trophy of some sort

Beliveau Division, brought to you by Scotia
Howe
Orr
Bower (or Hall)

Then do a player trophy for each that keys in on a certain attribute


Sent from my iPhone using Tapatalk

[Cecil Terwilliger]

Originally Posted by Senator Clay Davis

To do this and not have a CondomDepot or PornHub division is very disappointing. If you're going to look second rate, at least look hilariously second rate.

This kind of second rate?

[Senator Clay Davis]

I think what I really want to see is when the refs call out penalties to get a sponsor in there:

"Number 21, 2 minutes for tripping, and you're tripping if you don't use Geico for car insurance, 15 minutes could save you 15% or more."

[Toonage]

"Not saving 15%? You can't do that."
- Wes McCauley

[Senator Clay Davis]

Originally Posted by Cecil Terwilliger

This kind of second rate?

I've said it many times if ads on jerseys means no commercials like the EPL and a quicker game then sign me up. But if anything the NHL will likely be stretching games more than ever to squeeze in more commercial time this year.

[The Yen Man]

Even if this is permanent, I don't really know why any fans would care too much. It's not like fans will be referring to the divisions by the sponsor names. It's only for when announcers are presenting it on TV or on the radio. It doesn't take away from the fan experience. I think most people won't even remember the sponsor names.

[topfiverecords]

Today’s overreaction brought to you by Calgarypuck. Calgary’s overreaction leader.

[Cecil Terwilliger]

Originally Posted by Senator Clay Davis

I've said it many times if ads on jerseys means no commercials like the EPL and a quicker game then sign me up. But if anything the NHL will likely be stretching games more than ever to squeeze in more commercial time this year.

So which is it? A great idea or second rate?

[corporatejay]

Originally Posted by CliffFletcher

None of the other major sports do this. It makes the NHL look desperate and second-rate. Seems like enough owners are so anxious about short-term revenue that the league is willing to sacrifice credibility and brand.

Yeah, and yet the NBA has sponsors on their jerseys when no other N.A. major leagues do and no one cared.


I don't love it but I also don't really care. This isn't the NFL or MLB. Divisions don't really matter and they seem to change every handful of years.

[Senator Clay Davis]

Originally Posted by Cecil Terwilliger

So which is it? A great idea or second rate?

Their necessity is different. If hockey is making games under 2 hours and cutting 45-50 minutes of commercials, ads on jerseys is great. But like I said I suspect games will be back to 3 hours or more this year to get more ads in because that money gotta come from somewhere.

Originally Posted by topfiverecords

Today’s overreaction brought to you by Calgarypuck. Calgary’s overreaction leader.

I don't think anyone is overreacting, and if anyone is overreacting it's the people who think this is going away when things get back to normal. No one gives back revenue streams once they are opened, we all know this. I think for a lot of us we want it to be as embarrassing as possible. Seriously if Vegas doesn't ultimately have jerseys composed of those cards the guys give you on the Strip for hookers, I am going to be disappoint.

[btimbit]

I get it. If this is what the league has to do to remain sustainable over the next few years, fine. Understandable.

I just don't see it ever going away, which is very dissapointing.

[ben voyonsdonc]

It is definitely never going away.

Next year I don't expect the NHL to say "No <enter big corporation's name here> we don't want your free money."

[FlamesAddiction]

I don't really care.

It's not like in everyday speech anyone is going to be calling them that. It's just for the media.

The pandemic may have pushed things hard in this direction, but this has been the direction for a long time.