Gaudreau applies for 'Johnny Hockey' trademark

[Reggie Dunlop]

Originally Posted by amazing_oilers

Embarrassing

Oilers would be wise to trademark "NO GOOD™"

[HarryH93]

Originally Posted by amazing_oilers

Embarrassing

I admire the juxtaposition in your username, that's real creative!

[GreenLantern]

Does this mean we could get into potential trouble making and distributing these types of T shirts in the future?

Spoiler!

[taco.vidal]

I came here to post this.
Its not necessarily all about making money from merchandise. He may not end up selling another shirts or merch. It gives him control over other people using the moniker in a way that could be detrimental to his reputation or otherwise.

Originally Posted by McG

Just like wearing equipment as a precaution in hockey, I see this as protective gear in the business world.

If nothing else, it prevents unauthorized use of the moniker, with the legal weight to back it up.

What's to be unhappy about?

[Da_Chief]

Originally Posted by sureLoss

Ah yes... I cite Matt Kassian vs Zach Kassian and the legal battle over the trademark Kassassin

Zach should try Kiss-ass-ian.

[chopper89]

Personally, I get the business side of it- but there is something a bit distasteful about this.

I know people on this board and in this city are in love with the kid, but he HAS played 43 NHL games in his career.

Mr. Hockey was a nickname for a guy that played 32 YEARS of NHL-level hockey.

Just saying there's different levels of "earning" it, and I can understand the ridicule this is bringing from the other corners of the NHL fan universe.

However, wouldn't be surprised if this is lot more agent-driven than player-driven, too.

[Street Pharmacist]

Originally Posted by chopper89

Personally, I get the business side of it- but there is something a bit distasteful about this.

I know people on this board and in this city are in love with the kid, but he HAS played 43 NHL games in his career.

Mr. Hockey was a nickname for a guy that played 32 YEARS of NHL-level hockey.

Just saying there's different levels of "earning" it, and I can understand the ridicule this is bringing from the other corners of the NHL fan universe.

However, wouldn't be surprised if this is lot more agent-driven than player-driven, too.

This is such a non issue.

[Resolute 14]

Originally Posted by chopper89

Personally, I get the business side of it- but there is something a bit distasteful about this.

I know people on this board and in this city are in love with the kid, but he HAS played 43 NHL games in his career.

Mr. Hockey was a nickname for a guy that played 32 YEARS of NHL-level hockey.

Just saying there's different levels of "earning" it, and I can understand the ridicule this is bringing from the other corners of the NHL fan universe.

However, wouldn't be surprised if this is lot more agent-driven than player-driven, too.

The ridicule comes from ignorance or jealousy. Easy to understand, easier to dismiss.

The number of games Gaudreau has played is completely irrelevant. People are already starting to create products that seek to profit off his name, nickname and likeness. He has to take steps now to protect his image or he loses control of it entirely.

[Robbob]

Originally Posted by amazing_oilers

Embarrassing

quite embarrassing that a 4th round pick has more points than the plethora of first overall picks from the oilers. Like Titan said, this is about Gaudreau.

[chopper89]

Originally Posted by Street Pharmacist

This is such a non issue.

When does it become an "issue" for discussion...when the thread reaches 10 pages instead of just 6?

[chopper89]

Originally Posted by Resolute 14

The ridicule comes from ignorance or jealousy. Easy to understand, easier to dismiss.

The number of games Gaudreau has played is completely irrelevant. People are already starting to create products that seek to profit off his name, nickname and likeness. He has to take steps now to protect his image or he loses control of it entirely.

Yeah, I agree where it's coming from. I'm not sure he does have to do this though.

Gretzky didn't trademark The Great One, Iginla didn't trademark Iggy, etc. etc.

Serious question, could he not do advertisments, etc. using Johnny Hockey without a trademark?

Or do you think the point of this is to stop Johnny Boychuk, etc. from doing advertisements using Johnny Hockey?

[underclassman]

Originally Posted by Temporary_User

What's the story with Johnny and Skittles that everyone is talking about? Same thing as Marshawn Lynch and just eats them to get a little boost and it somehow caught on?
Is he allowed to eat them on the bench? I remember Chara (I think it was Chara) was told he wasn't allowed to drink Coke on the bench. Instead he had to put it into a waterbottle.

I wonder if Lynch has Beastmode trademarked.

Johnny and the skittle story started way back when he was 2 or 3 years old. From what I read and saw on You Tube , his father would put Skittles 6 to 10 feet apart and Johnny would skate to them .

[Red Ice Player]

Originally Posted by Resolute 14

The ridicule comes from ignorance or jealousy. Easy to understand, easier to dismiss.

The number of games Gaudreau has played is completely irrelevant. People are already starting to create products that seek to profit off his name, nickname and likeness. He has to take steps now to protect his image or he loses control of it entirely.

It's a business driven decision, certainly not an ego driven decision. I'll bet Johnny would rather not have that nickname at all, but it's out there and it isn't going to disappear. Even Canadian Tire sought control of the ''Crappy Tire" moniker.

[GreenLantern2814]

Originally Posted by chopper89

Personally, I get the business side of it- but there is something a bit distasteful about this.

I know people on this board and in this city are in love with the kid, but he HAS played 43 NHL games in his career.

Mr. Hockey was a nickname for a guy that played 32 YEARS of NHL-level hockey.

Just saying there's different levels of "earning" it, and I can understand the ridicule this is bringing from the other corners of the NHL fan universe.

However, wouldn't be surprised if this is lot more agent-driven than player-driven, too.

Tell him how to decorate his apartment while you're at it. He might want a sectional, but he's only been on his own for a few months - everyone knows you have to spend five years with a couch/loveseat combo and earn that all-in-one goodness.

[Weitz]

Originally Posted by underclassman

Johnny and the skittle story started way back when he was 2 or 3 years old. From what I read and saw on You Tube , his father would put Skittles 6 to 10 feet apart and Johnny would skate to them .

He should follow in Lynch's footsteps and do commercials for skittles (or power pellets as Lynch's mom told him).

[Locke]

Originally Posted by chopper89

Personally, I get the business side of it- but there is something a bit distasteful about this.

I know people on this board and in this city are in love with the kid, but he HAS played 43 NHL games in his career.

Mr. Hockey was a nickname for a guy that played 32 YEARS of NHL-level hockey.

Just saying there's different levels of "earning" it, and I can understand the ridicule this is bringing from the other corners of the NHL fan universe.

However, wouldn't be surprised if this is lot more agent-driven than player-driven, too.

Yes and that was also a whole different era of sports and business.

[Resolute 14]

Originally Posted by chopper89

Yeah, I agree where it's coming from. I'm not sure he does have to do this though.

Gretzky didn't trademark The Great One, Iginla didn't trademark Iggy, etc. etc.

http://forum.calgarypuck.com/showpos...4&postcount=54

Serious question, could he not do advertisments, etc. using Johnny Hockey without a trademark?

Of course he can - but so could anyone else. Why should he allow others to trade off his nickname and likeness without his permission?

Or do you think the point of this is to stop Johnny Boychuk, etc. from doing advertisements using Johnny Hockey?

Given Boychuck is not popularly known as "Johnny Hockey" and does not appear to already have product being created using his likeness and that nickname, no.

[Lucky23]

Johnny Hockey from Jersey. (Jersey Shore/Boston Accent)

[Buff]

Originally Posted by amazing_oilers

Embarrassing

You're right! A 4th round draft pick in his first year is out performing 1st round draft picks who have a few years of experience on him.

Johnny Gaudreau: 48 in league scoring, drafted 104th overall. 1st year in NHL
Taylor Hall: 78 in league scoring, drafted 1st overall. 5th year in NHL
Jordan Eberle: 88 in league scoring, drafted 22nd overall, 5th year in NHL
Ryan Hugent-Hopkins: 111 in league scoring, drafted 1st overall. 4th year in NHL
Nail Yakupov: 329 in league scoring, drafted 1st overall, 3rd year in NHL

Very embarrassing indeed.

[polak]

The people ridiculing Johnny for this are absolutely clueless to how the world works.

What is he supposed to do? Wait for someone else to start selling shirts and hats with "Johnny Hockey" before him? That nickname could potentially be worth millions one day. Is Gaudreau supposed to just risk losing the rights so that Glenn Healy doesn't accuse him (even though he didn't nickname himself) of being egotistical?

Reading the comments on HF is making me laugh. Anyone calling him out is CLUELESS.