NHL jersey advertising could become a reality as early as the 2022-23 season, multiple sources tell Sports Business Journal, cautioning that nothing has been finalized or approved by the league’s Board of Governors.
In recent weeks, NHL clubs have been conducting valuation work -- some with third-party sports sponsorship and marketing agencies as well as valuation firms -- to determine what a jersey patch and helmet decal could both be worth before eventually providing that data to the league, sources said. In other words, what’s the business and revenue case for formally adopting the new sponsorship assets, some sources described.
The exact location of a jersey patch, chest or shoulder, is also still being discussed and evaluated, sources said. Jersey patch sizing is unknown at this time.
The Following 2 Users Say Thank You to sureLoss For This Useful Post:
If it's advertising on jerseys or no NHL, bring it on. Obviously I hope they find a way to do it without becoming obtrusive... Shoulder patches or something would be pretty easy to adjust to seeing
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Isn’t the entire jersey an ad already? Every team is a business, sports have somehow fooled us all into thinking we’re supporting our team, and not a business that each and every jersey is a advertisement for.
I think I’m wearing a packers jersey and supporting the team and somewhere a marketing vp is trying to remind me I’m a fan and not a customer
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NHL jersey ads could arrive by the 2022/23 season
