I don't have any skin in this one as I drink coffee out of a McDonalds cup or at home out of a mug. I do have a few Yeti highball cups and I will say they are great for keeping they ice solid and my rye & Pepsi's cold. That helps me drink them a lot slower and that's a good thing because I try to limit myself to a maximum of two cocktails a night on weekends.
It's amazing just how susceptible people are to marketing like this. Kinda gross.
Blame TikTok influencers.
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The thirst for Stanleys really took off in early 2022, when the product was profiled in the New York Times. Influencers on #WaterTok, a corner of TikTok where people with very plump-looking skin take hydration seriously, praised the cup as a holy grail, listing out its purported virtues: it fits in a car’s cup holder and has a straw for easy drinking, and a handle too. From there it caught on with the people most likely to succumb to targeted ads or influencer endorsements. The New York Times called Stanley fans a “sisterhood”, reversing decades of macho branding.
The TikTok love translated into sales: CNBC estimates Stanley made over $750m last year, compared with an average of $70m a year before 2020. On social media, users show off their collections, flaunting cupboards filled with cups in every hue. Many have also bought accessories – such as plastic “spill stoppers” that seal up straws – to personalize their Stanleys. By January 2024, TikTok videos of Stanley cups had been viewed over 201.4m times.
The existence of WaterTok, and the fact videos of people showing off a particular brand of water bottle on it have been viewed over 200 millions times, is one of those things that makes me look at the world in a different way.
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Originally Posted by fotze
If this day gets you riled up, you obviously aren't numb to the disappointment yet to be a real fan.
None of that would exist if it didn't work so well, though. I'm not sure why I'm resistant to it, but we should probably distill it from my blood and spread it around.
Reason is it fits in the pocket of the door in my car perfectly. I have cup holders, but I don't like to use them because it takes away from the sleek and clean look of the interior. Looks better with the little door closed over them. This blue matches my ambient lighting. It's a bit extreme of a reason to have this bottle, but fk it, you only live once so best to not have distracting ugly bottles poking up beside you in the middle of your dash everywhere you go.
too close to this, I'd be worried my mind would taste it.
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Captain James P. DeCOSTE, CD, 18 Sep 1993
I have acquired a few Yeti products over the years. A couple of pint size cups through work or golf tournaments played via work and another smaller cup. I also have a 6 pack cooler with a thick zipper that needs to be lubricated and holds 6 beers at most. I also have a duffle bag that is fairly small as well both of these are from work. I would go on the yeti website and be shocked to see these products are valued at $250-$300. I don’t use the cups very often because I don’t drink coffee but I like taking them to Mexico to have a cup that keeps drinks cold throughout the day
I am so confused about why the mug industry is booming so much. Their sales increased from $75 million to $750 million in 2023.
Marketing and addiction. This #### works. Long ago marketers figured out how to use emotions to manipulate purchasing. In this age of influencers and phone addiction, it's so easy it's like taking candy from a baby.
There's probably a Stanley Mug out there, sitting in his parent's basement playing Starcraft and eating leftover pizza, wondering why he's all of a sudden getting a zillion follows on Instagram and TikTok for no reason.
It probably bothers me more than it should that the posted news story also refers to them as Stanley cups. I don't want the NHL to get any cringey cross-marketing ideas.
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It probably bothers me more than it should that the posted news story also refers to them as Stanley cups. I don't want the NHL to get any cringey cross-marketing ideas.
I'm thinking they could do a superhero one as well. "Stan Lee cups!"
