Quote:
Originally Posted by getbak
2. Customers will receive automatic Contest entry every time they shop at Safeway and swipe their AIR MILES® Collector Card. Entries are valid for a period of two (2) months, after which time the database may be cleared. Customers will receive a bonus entry for each Contest Featured Item purchased. Collection of entries will begin two (2) weeks prior to Contest.
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Call me old fashioned, but I liked the way it was back in the 90s. You had to bring in a UPC code along with an entry to your local Safeway, or mail it in. Meaning to participate in the contest, you actually had to enter the contest.
I'd be willing to bet that most of the "winners" are people that were not even aware that they entered; let alone watched the Flames game.
One of the reasons I don't go out of my way to shop at Safeway anymore. I just don't see how this benefits them compared to the old way.