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Old 05-04-2023, 06:43 AM   #1
KTrain
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Arguably the best sports logo ever designed. It was also the only sports logo he designed.

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Sad news today out of Connecticut, where graphic designer Peter Good, who in 1979 created one of the uni-verse’s best and most popular logos for the Hartford Whalers, has passed away. His death was announced on Facebook last night by his family. The Facebook feed of his wife and business partner, Janet Cummings Good, indicates that he had been in hospice care for two weeks following the removal of a brain tumor. He was 80 years old.

Good created the Whalers logo as a work-for-hire gig for Jack Lardis Associates, an ad agency that was working with the Whalers at the time. Good was not a hockey fan and in fact had never designed a sports logo before (nor would he ever design one again), but he ended up creating one of the sports world’s most beloved logos. He was paid $2,000. More than four decades later, I still hear from people who say they’ve just had the “Aha!” moment of discovering the stealth “H” lurking within the logo’s negative space.

https://uni-watch.com/2023/05/03/pet...logo-has-died/
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Old 05-04-2023, 07:24 AM   #2
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https://www.sportslogos.net/logos/list_by_team/32/Hartford_Whalers/
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Old 05-04-2023, 07:31 AM   #3
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Old time hockey: https://www.hockey-reference.com/box...512040CGY.html
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Old 05-04-2023, 07:40 AM   #4
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"I still hear from people who say they’ve just had the “Aha!” moment of discovering the stealth “H” lurking within the logo’s negative space"

I just now noticed that right now even before reading that sentence. lol! After all these years!
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Old 05-04-2023, 07:43 AM   #5
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Originally Posted by Cycling76er View Post
"I still hear from people who say they’ve just had the “Aha!” moment of discovering the stealth “H” lurking within the logo’s negative space"

I just now noticed that right now even before reading that sentence. lol! After all these years!
Me too! Aha!
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Old 05-04-2023, 07:47 AM   #6
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It was a Good design.
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Old 05-04-2023, 08:05 AM   #7
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Originally Posted by Cycling76er View Post
"I still hear from people who say they’ve just had the “Aha!” moment of discovering the stealth “H” lurking within the logo’s negative space"

I just now noticed that right now even before reading that sentence. lol! After all these years!
Never knew until now. Great logo.
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Old 05-04-2023, 08:13 AM   #8
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For a awhile Midnapore minor hockey in Calgary used the logo upside down for "M"idnapore "H"ockey
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Old 05-04-2023, 10:56 AM   #9
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For a awhile Midnapore minor hockey in Calgary used the logo upside down for "M"idnapore "H"ockey
The upside down whale tail looks like a pretty sweet duster. Would have been a wicked beer league logo. The Mindapiore Moustaches??
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Old 05-04-2023, 11:00 AM   #10
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Originally Posted by Cycling76er View Post
"I still hear from people who say they’ve just had the “Aha!” moment of discovering the stealth “H” lurking within the logo’s negative space"

I just now noticed that right now even before reading that sentence. lol! After all these years!
I have no idea if it's intentional or not either but the shape of the H also looks like two hockey sticks facing off over a puck.

Just a great logo
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Old 05-04-2023, 11:19 AM   #11
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Good logo.
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Old 05-04-2023, 12:26 PM   #12
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Old 05-04-2023, 12:29 PM   #13
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For a awhile Midnapore minor hockey in Calgary used the logo upside down for "M"idnapore "H"ockey
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The upside down whale tail looks like a pretty sweet duster. Would have been a wicked beer league logo. The Mindapiore Moustaches??


The Whalers' old farm team in Binghampton made clever use of the logo, too:

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Old 05-04-2023, 06:27 PM   #14
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I've always thought the Hurricanes could re-purpose it somehow into their own logo.
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Old 05-04-2023, 06:30 PM   #15
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...it was Whalers' theme song from 1977 until Brian Burke discontinued its use upon taking over as the club's general manager in 1992.


https://www.thescore.com/nhl/news/1332126
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Old 05-04-2023, 06:32 PM   #16
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"I still hear from people who say they’ve just had the “Aha!” moment of discovering the stealth “H” lurking within the logo’s negative space"

I just now noticed that right now even before reading that sentence. lol! After all these years!
Ditto.

Amazing logo.

Would be neat to see Carolina wear them out for warm ups next game to honour the legacy.
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Old 05-04-2023, 07:28 PM   #17
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Ditto.

Amazing logo.

Would be neat to see Carolina wear them out for warm ups next game to honour the legacy.
not just warmups, they can wear them in games

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Old 05-04-2023, 09:31 PM   #18
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Old 05-05-2023, 12:39 AM   #19
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Ditto.

Amazing logo.

Would be neat to see Carolina wear them out for warm ups next game to honour the legacy.
What? The Hurricanes have had many iterations of the Whalers jerseys over the years for actual games, lol.
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Old 05-05-2023, 01:46 AM   #20
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Sherwood 5030. Awesome.
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