I read his interview in the Athletic yesterday. He blew off the rumours that he wasn't going to be back on HNIC. Kind of strange that he thinks he's untouchable at a time where a bunch of his co-workers lost their jobs. Kind of blows that we have to endure more years of him but if you are expecting sound decisions from Rogers you are always going to be left disappointed.
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I've actually started listening to "Inside the NBA", due to a passing interest in the NBA and the entertainment factor. It seems almost criminal that Shaq and Barkley are way, way better than any hockey commentator ever. Way better.
Last edited by Matata; 06-29-2022 at 10:28 AM.
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Is there any reason the flames can't just produce their own "radio" broadcast and stream it on the internet and maybe have someone simulcast it if necessary?
I’m sure they could, but why would they? Those broadcast rights are insanely valuable to them.
There are so many podcasts available though. Something like 32 thoughts gets listeners because the broadcast platform drives the podcast and vice versa.
The challenge with any podcast is reach and scale. You need to have a unique hook or be a big name.
You don't really when you're focusing on a local market where it would be replacing the AM radio show. They never had any more significant of a hook or big name for all these years unless you consider Warrener a big fish?
Pump a few dollars into local marketing and you can guarantee people will give it a try and sponsors will begin to follow.
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Someone like Rhett Warner might make $150k in salary for his gig on the radio or when he was on it. Helped with sponsorship sales and such. Enough of a salary to justify waking up that early for a few hours and it paid enough bills to make sense with the time off to boot.
Someone like Boomer might be in the $80k range, not great but it can pay some bills and bring in a decent income for a dual income household. Throw in the perks of the job in terms of sports tickets, pension, side hustle connections and some food and beverage, etc and it was an alright job for a while. Lower on the totem pole for other talents.
Trust me - these guys are not raking in $80k or anything close to it. I could see someone like Warrener maybe making this amount pro-rated for his time only. The others, well, you'd shocked to hear what these guys start at and progress to because it's going to be close to half of what you are thinking.
The station certainly wouldn't have sustained itself for this long when the medium is effectively finished by paying respectable salaries.
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Last edited by Hot_Flatus; 06-29-2022 at 10:58 AM.
You don't really when you're focusing on a local market where it would be replacing the AM radio show. They never had any more significant of a hook or big name for all these years unless you consider Warrener a big fish?
Pump a few dollars into local marketing and you can guarantee people will give it a try and sponsors will begin to follow.
Are there examples of successfully monetized local podcasts?
Trust me - these guys are not raking in $80k or anything close to it. I could see someone like Warrener maybe making this amount pro-rated for his time only. The others, well, you'd shocked to hear what these guys start at and progress to because it's going to be close to half of what you are thinking.
The station certainly wouldn't have sustained itself for this long when the medium is effectively finished by paying respectable salaries.
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to date i have not really been the type to listen to podcasts, but how do you monetize these things?
do you sell advertising space/product placements based on number of downloads?
Downloads, subscribers and other metrics.
Key is WHO your listeners are. Podcasting, if done well, allows advertisers to reach a more targeted narrow group, but lots of them since it has global reach.
Trust me - these guys are not raking in $80k or anything close to it. I could see someone like Warrener maybe making this amount pro-rated for his time only. The others, well, you'd shocked to hear what these guys start at and progress to because it's going to be close to half of what you are thinking.
The station certainly wouldn't have sustained itself for this long when the medium is effectively finished by paying respectable salaries.
This is going to make me sound like a privileged 1% CPer, but I refuse to believe a guy like Boomer only makes half of $80K. $40K is what a grunt AP person would make with no experience. $80K actually sounds too low to me for what he does.