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Old 01-05-2021, 08:45 AM   #21
davidus_49
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Scotia Bank should change their slogan to - We're richer than you think
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Old 01-05-2021, 08:45 AM   #22
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None of the other major sports do this. It makes the NHL look desperate and second-rate. Seems like enough owners are so anxious about short-term revenue that the league is willing to sacrifice credibility and brand.
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Old 01-05-2021, 08:46 AM   #23
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not surprised, but still gross. We're kind of used to that stuff in Europe sadly, many leagues and teams have sponsors even in the name. Let's hope it doesn't stick, but I fear this is just the start and NHL jerseys will serve as billboards in a few years.
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Old 01-05-2021, 08:46 AM   #24
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I only ask that the sponsor names don't appear on the banners of the division winners.
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Old 01-05-2021, 08:48 AM   #25
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Terrible. Just add the ugly ads all over the jerseys and be done with it. I'd prefer that to this. We're making CFB Bowl game naming look streamlined


Well everyone, welcome to another great night of hockey with the Scotiabank Stanley Cup Conference Finals brought to you by Rocket Mortgage - between the MassMutual East Conference Champions, the New York Islanders brought to you by the New York Port Authority, and the Scotiabank North Conference champions, the Scotiabank Calgary Flames, live from the beautiful Scotiabank Saddledome.
The funniest thing is I can just hear this rolling off of Ron McLean's tongue.
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Old 01-05-2021, 08:50 AM   #26
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None of the other major sports do this. It makes the NHL look desperate and second-rate. Seems like enough owners are so anxious about short-term revenue that the league is willing to sacrifice credibility and brand.
Spoiler alert. The NHL is desperate and second-rate when compared to the NHL, MLB and NBA.
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Old 01-05-2021, 08:50 AM   #27
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exactly. Even worse in Austria ... our top soccer league is sponsored by a frigging betting company. In hockey, there's cellphone companies, real estate companies and medical suppliers in the team names. And the jerseys look like this, as presented by Flames legend Jamie Lundmark:


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Old 01-05-2021, 08:50 AM   #28
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Old 01-05-2021, 08:52 AM   #29
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My prediction is these new revenue streams will be temporary....just like income tax.
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Old 01-05-2021, 08:53 AM   #30
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And your Carl's Jr Stanley Cup with BIG ASS Fries awarded to....
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Old 01-05-2021, 08:56 AM   #31
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And your Carl's Jr Stanley Cup with BIG ASS Fries awarded to....
The Morgan Stanley Stanley Cup.

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Old 01-05-2021, 09:00 AM   #32
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Maybe the province of Alberta can sponsor the Flames and throw a spanky flag on the shoulder of the jerseys
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Old 01-05-2021, 09:01 AM   #33
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I only ask that the sponsor names don't appear on the banners of the division winners.
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Old 01-05-2021, 09:06 AM   #34
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Maybe the province of Alberta can sponsor the Flames and throw a spanky flag on the shoulder of the jerseys
Giving tax money to millionaires... well, it’s on brand.
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Old 01-05-2021, 09:07 AM   #35
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Until there is a shortage of players looking to become NHLers maybe they should just pay them less? Salary is a huge portion of the cost. Maybe eventually by cutting that back, tickets will be affordable for normal people again? They've really dug themselves into this hole over the decades.
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Old 01-05-2021, 09:11 AM   #36
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None of the other major sports do this. It makes the NHL look desperate and second-rate. Seems like enough owners are so anxious about short-term revenue that the league is willing to sacrifice credibility and brand.
None of the other major sports leagues in North America depend on gate revenues as much as the NHL does. Honestly I don't understand why people are whining. I'm just happy there may be NHL hockey in 2021 given the circumstances as I simply don't know where the money is going to come from for the league to make ends meet. You know things are critical when the dinosaurs running the NHL are resorting to this kind of stuff.
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Old 01-05-2021, 09:11 AM   #37
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well this will be confusing
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Old 01-05-2021, 09:12 AM   #38
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5 years from now it's going to be player names.

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I was just about to say this.

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Old 01-05-2021, 09:12 AM   #39
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To do this and not have a CondomDepot or PornHub division is very disappointing. If you're going to look second rate, at least look hilariously second rate.
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Old 01-05-2021, 09:15 AM   #40
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Count me in the group that is just happy to have some hockey to watch soon. I don't really care what they call the division at the end of the day. It's not like the "North" division is some sacred thing that has been around for years.
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