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Old 01-05-2021, 08:12 AM   #1
sureLoss
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Icon48 NHL sells rights to division names

https://twitter.com/user/status/1346474165423931393
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Old 01-05-2021, 08:20 AM   #3
simmer2
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The league needs to make money somehow this year...not surprised by it.

I just care about the hockey, as long as that product is good then I'm fine.
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Old 01-05-2021, 08:21 AM   #4
Erick Estrada
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You want hockey or not? I can get behind it on a temporary basis.
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Old 01-05-2021, 08:25 AM   #5
Regular_John
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Ugh, I realize the NHL has to make up the revenue somewhere... but this is genie that’s never going back into the bottle.
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Old 01-05-2021, 08:27 AM   #6
zukes
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I don't see these things as being temporary. I don't like it, but money is king.
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Old 01-05-2021, 08:27 AM   #7
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Totally understandable given the current financial environment of the league. Honestly, doesn't bother me.
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Old 01-05-2021, 08:31 AM   #8
Scroopy Noopers
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Quote:
Originally Posted by zukes View Post
I don't see these things as being temporary. I don't like it, but money is king.
Yup, seems to be a disconnect between people who don’t like it knowing it isn’t going away, and people thinking this is a one time only thing.
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Old 01-05-2021, 08:34 AM   #9
Toonage
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I doubt anyone will refer to the divisions by their new names as the season goes on. It will just be North, Central, etc.

Well, except Derek Wills. "Get ready for a Scotiabank North division matchup tonight at the Scotiabank Saddledome."
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Old 01-05-2021, 08:35 AM   #10
ben voyonsdonc
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Yikes. The helmet advertising I can handle but this is pretty terrible.
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Old 01-05-2021, 08:36 AM   #11
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Lol and now we open pandora's box...
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Old 01-05-2021, 08:38 AM   #12
calf
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Next step is naming each of the playoff rounds.
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Old 01-05-2021, 08:39 AM   #13
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not surprised, but still gross. We're kind of used to that stuff in Europe sadly, many leagues and teams have sponsors even in the name. Let's hope it doesn't stick, but I fear this is just the start and NHL jerseys will serve as billboards in a few years.
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Old 01-05-2021, 08:40 AM   #14
Ducay
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Terrible. Just add the ugly ads all over the jerseys and be done with it. I'd prefer that to this. We're making CFB Bowl game naming look streamlined


Well everyone, welcome to another great night of hockey with the Scotiabank Stanley Cup Conference Finals brought to you by Rocket Mortgage - between the MassMutual East Conference Champions, the New York Islanders brought to you by the New York Port Authority, and the Scotiabank North Conference champions, the Scotiabank Calgary Flames, live from the beautiful Scotiabank Saddledome.

Last edited by Ducay; 01-05-2021 at 08:44 AM.
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Old 01-05-2021, 08:41 AM   #15
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5 years from now it's going to be player names.

"Canadian Tire passes to Little Caesars who shoots it wide!"
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Old 01-05-2021, 08:41 AM   #16
Weitz
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I could see this as a one off for the year as they change the divisions back to normal next year.. Maybe.

Doesn't bother me either way.
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Old 01-05-2021, 08:42 AM   #17
lambeburger
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When do we see the Mastercard Norris Trophy for best defenseman? Or how about the Tim Horton's Stanley cup?
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Old 01-05-2021, 08:42 AM   #18
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I guess I am ok with this.. better than the McDavid Division or Gretzky Division.
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Old 01-05-2021, 08:42 AM   #19
Toonage
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All the money lost this year doesn't magically re-appear next year when things are back to normal. Need to recoup it over a number of years.

This is permanent.
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Old 01-05-2021, 08:43 AM   #20
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https://twitter.com/user/status/1346476065691062276
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