I don't like it, they broke my back when they put the ads on the goal posts. I'm surprised the players union didn't speak up on that, as I feel it makes the posts harder to see. At what point have they made enough money though. Geez.
Maybe I'm blind but the NHL doesn't have ads on goals used in gameplay.
So realistically does this mean all 30 teams are getting new jersey designs, of course apart from teams like Montreal, Detroit, Toronto..
But with that being said can teams request that their design stays the same?
Or the other way around with Adidas will only be re-designing if teams ask?
Considering Adidas owns Reebok, I think the change will be a logo swap for the bulk of teams.
They will want to promote their new deal, so a few teams will be encouraged to make the change but I can't see anything mandatory being rolled out like when Reebok took over. As much as teams like Montreal stayed relatively the same there was a re-design. As with Detroit (had to swap the captaincy to the other side with the new design) and the Maple Leafs even had a new (horrible) style.
But this time around they will be relatively the same jerseys and Adidas (or hopefully CCM) will roll out a few new templates for teams to work with.
I would imagine that teams still on the original Reebok re-design like Calgary, Ottawa, Pittsburgh and Colorado will be among the teams heavily encouraged to jump. Maybe they even discontinue certain cuts forcing those teams to switch is about as much mandatory re-designs I could see them pushing out.
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Slight update to this thread, and the conversation regarding NHL jerseys and Sponsor logos being included in the jersey.
Looks like the NBA confirmed that they will be allowing sponsor Logos on NBA game jerseys in 2017-2018. I'm sure the NHL's announcement of the same is not far behind.
Depends IMO. If its a small shoulder patch or patch along the bottom/back, I think people won't really care. If it's taking the place of the logo (ala soccer), you might have a violent uprising.
Depends IMO. If its a small shoulder patch or patch along the bottom/back, I think people won't really care. If it's taking the place of the logo (ala soccer), you might have a violent uprising.
That would pretty much never happen on the turn of a dime though.
If that happens, we'll have had so many sponsor logos on jerseys for so long that I doubt people will really care anymore (and I would bet money the first "Sponsor Logo Primary" jersey is a third jersey to test the waters).
Traditionalists just get bent out of shape over everything. When they lose one battle, they keep watching and move onto another one. Nobody will stop watching hockey because the team logo shrunk. Hockey is hockey despite the jersey design.
And then 5 years after that there will be more than 1 ad on jerseys. 10 years after that, helmets and pants. $$$$$ NHL should draw the line here. There really is no need for more revenue right now.
And then 5 years after that there will be more than 1 ad on jerseys. 10 years after that, helmets and pants. $$$$$ NHL should draw the line here. There really is no need for more revenue right now.
No need for more revenue? On what planet?
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And then 5 years after that there will be more than 1 ad on jerseys. 10 years after that, helmets and pants. $$$$$ NHL should draw the line here. There really is no need for more revenue right now.
From a business point of view (which NHL is in the end), that's the stupidest thing any Board of Directors will say.
Yeah, maybe the world would be a better place without greed. But the NHL is a business and there's no way they will ever be so content with revenues that they will decline deals. As fans we just have to suck it up and keep enjoying hockey.
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