Adidas wins long-term deal to make uniforms for the 30 NHL teams, beginning 2017-18

[bc-chris]

Originally Posted by jayswin

This is the first time I've ever seen anyone be rude to BC-Chris, it kind of threw me off, haha. He's like the nicest guy in the world, how did this happen?

meh... maybe squiggs is having a rough day - no harm, no foul

[hockey.modern]

Here are some mock-ups of jerseys with ads

source: http://imgur.com/a/a0k5G, http://imgur.com/a/Qzn2Z

[Split98]

I was never a fan, but I was in the camp of 'if they leave it 1 colour it'll be tolerable'.

I think my mind is changing. Every picture made me sad.

[N-E-B]

Jersey ads cheapen the league and give it less credibility from an outsiders perspective IMO. They look tacky and fans hate it.

[driveway]

It's gonna happen and it will look a heck of a lot like those mock-ups. I bet we'll see exactly that around the league in 5 years. It will also happen in the NBA in that time-frame.

It'll be kinda like the Alberta flag on the jersey. Some people will kinda like it in concept, most people won't really like it. You'll stop noticing it for a while and then every now and then you'll see an image, or it will jump out at you and you'll be like "God-damn that sucks."

And life will go on, and some old curmudgeonly people will stop buying jerseys out of protest, but most people won't, and in 20 years we'll have become accustomed to it.

[doctajones428]

Though I would rather have no ads, that doesn't look too bad at all.

They better keep them off the fan jerseys

[EldrickOnIce]

Originally Posted by doctajones428

Though I would rather have no ads, that doesn't look too bad at all.

They better keep them off the fan jerseys

Exactly.
Finally definitively differentiate my game worns from those off the rack cheapos

[CroFlames]

Originally Posted by doctajones428

Though I would rather have no ads, that doesn't look too bad at all.

They better keep them off the fan jerseys

If firms are paying millions to have their logo on a hockey sweater, you can bet your ass they'll be on the replicas you and me buy off the store shelf.

[DownhillGoat]

Originally Posted by CroFlames

If firms are paying millions to have their logo on a hockey sweater, you can bet your ass they'll be on the replicas you and me buy off the store shelf.

They're not on CFL jerseys.

[SuperMatt18]

Originally Posted by kunkstyle

They're not on CFL jerseys.

They are on the soccer jerseys though.

Really could go either way, and likely depends on the contract and Adidas may have a say in it as well.

If you are the team buying the advertising though you probably want your name on the jersey.

[DownhillGoat]

Originally Posted by SuperMatt18

Really could go either way

Which is kind of what I was getting at. I'd say it's far from a guarantee that they will or won't be on the replica jerseys.

[jayswin]

Originally Posted by SuperMatt18

They are on the soccer jerseys though.

Really could go either way, and likely depends on the contract and Adidas may have a say in it as well.

If you are the team buying the advertising though you probably want your name on the jersey.

Yeah, but wouldn't most soccer jerseys pretty much be blank if they didn't have advertisements?

[Hockey Fan #751]

This is a league where you can't even have rinkboard ads with coloured backgrounds. I'm sure if they added jersey ads they would be one colour and not intrusive at all.

[SuperMatt18]

Originally Posted by jayswin

Yeah, but wouldn't most soccer jerseys pretty much be blank if they didn't have advertisements?

International soccer jerseys have no ads so it isn't out of the question to have a jersey with the chest open.

Sometimes they will add the player number to the chest to make it less bare.

Also it's not like soccer jerseys always had sponsors, it only really became mainstream in the 80's. I'm sure all those soccer fans said they would never buy a jersey with a sponsor on it either, and that didn't seem to impact the sales of soccer jerseys.

[White Out 403]

as long as we dont get the manchester chevrolets... i dont care

[DJones]

If it was just that one tone scotiabank symbol of that size. I wouldn't mind it. As long as Calgary can afford to pay to the cap anything to crank it up is great.

[Split98]

Originally Posted by Hockey Fan #751

This is a league where you can't even have rinkboard ads with coloured backgrounds. I'm sure if they added jersey ads they would be one colour and not intrusive at all.

Actually had to look this up. I was thinking, 'no way. Pizza Pizza and Tim Hortons are FULL colour.' That's jut OHL. In hind site, I completely appreciate they do this. And for all the years we've had the rink board ads them staying firm does show SOME hope.

Those lit up boards do throw a wrench in my optimism though...

[speede5]

Originally Posted by kunkstyle

They're not on CFL jerseys.

CFL doesn't sell authentic jerseys, and their replica jerseys are pretty cheap when you put them against a game jersey.

Not sure why that is, maybe the market wasn't there for so many years and they just haven't examined the potential that is now there for authentic jerseys.

NHL seems to cater more to the collector, and authentic is big money, so I think you might see the ads cross over.

I don't like it, they broke my back when they put the ads on the goal posts. I'm surprised the players union didn't speak up on that, as I feel it makes the posts harder to see. At what point have they made enough money though. Geez.

[CroFlames]

It's my hope they never do ads on jerseys.

It's my belief that they will.

And it sucks.

[sec304]

Again, can we get the thread title changed hockey.modern?

"Adidas has won a long-term deal to make uniforms for the 30 NHL teams, beginning in the 2017-18 season"