Adidas wins long-term deal to make uniforms for the 30 NHL teams, beginning 2017-18

[hockey.modern]

http://www.tsn.ca/talent/adidas-land...-deal-1.346839

[icarus]

A source told TSN that the deal would surely mean big changes to uniform designs, perhaps with Adidas’s familiar three-stripe trademark being added to some or all team jerseys.

“The NHL might not want big changes like that, but for the money Adidas will pay, they’ll be pretty aggressive pushing to make the NHL jerseys identifiable with their brand,” the source said.

...

Moving to a new jersey supplier may be a natural transition for the NHL to begin introducing on-jersey advertising, several league sources told TSN.

During a meeting of NHL team presidents in New York last year, league officials estimated they might raise $4 million per team – or $120 million annually – by allowing corporate sponsors to put their logos front and centre on jerseys.

Nooooooooo!!!!!!!

[undercoverbrother]

aaaaand away we go!!!

[Swayze11]

I am a little concerned about this move. Every college football jerseys that are Adidas have been really bad in my opinion. One major college (Notre Dame) dropped Adidas and went with Under Armour.

Here are some of Adidas hideous jerseys: http://www.sbnation.com/college-foot...hy-why-why-why

[The Yen Man]

The day they put advertising on jerseys is the day I stop buying any more NHL merchandise.

[jayswin]

“The NHL might not want big changes like that, but for the money Adidas will pay, they’ll be pretty aggressive pushing to make the NHL jerseys identifiable with their brand,” the source said.

**** off, Adidas.

[Hack&Lube]

TIL that Adidas and Puma used to be the same family company. Two brothers feuded and split off on opposite sides of the town river and formed the two companies.

[SuperMatt18]

Don't think they will put three stripes everywhere.

Not like they did that for the NBA jerseys, the soccer jerseys they make tend to all have the three stripes but that fits since it has been that way traditionally.

Adidas currently owns Reebok anyways so really it is no change. Adidas just wants to put more emphasis on the primary brand for major sports, as Reebok is becoming primarily a fitness brand, with UFC and Crossfit as it's two biggest partners.

[MrMastodonFarm]

Originally Posted by Swayze11

I am a little concerned about this move. Every college football jerseys that are Adidas have been really bad in my opinion. One major college (Notre Dame) dropped Adidas and went with Under Armour.

Here are some of Adidas hideous jerseys: http://www.sbnation.com/college-foot...hy-why-why-why

Oh Lord, what are those.

[Toonage]

Silver lining: no more piping?

[undercoverbrother]

Originally Posted by The Yen Man

The day they put advertising on jerseys is the day I stop buying any more NHL merchandise.

Yeah that isn't a big deal to me.

[undercoverbrother]

That actually looks pretty good.

[Benched]

ads on our jerseys...oh no.


when I watch hockey in Europe, the ads on the ice surface and jerseys are just so over the top....I can't even.

we already whore out the boards and some of the ice surface. that's enough, more than enough, already. :|

[getbak]

I can't see them changing much.

It will likely just be a re-branding of the existing jerseys because Adidas is repositioning its various brands to focus on different areas. Reebok is being positioned as a lifestyle/training/crossfit brand, and hockey doesn't really fit with the other areas they're focused on.

I'm surprised they aren't going with CCM branding like the CHL and AHL have moved to in recent years (since Adidas is CCM's parent company, the deal might be with Adidas, but they still could use the CCM branding).

I would expect a bigger design change if they were going with an entirely different company.


The Flames are due for a re-design anyway.

[ComixZone]

Originally Posted by getbak

I can't see them changing much.

It will likely just be a re-branding of the existing jerseys because Adidas is repositioning its various brands to focus on different areas. Reebok is being positioned as a lifestyle/training/crossfit brand, and hockey doesn't really fit with the other areas they're focused on.

I'm surprised they aren't going with CCM branding like the CHL and AHL have moved to in recent years (since Adidas is CCM's parent company, the deal might be with Adidas, but they still could use the CCM branding).

I would expect a bigger design change if they were going with an entirely different company.


The Flames are due for a re-design anyway.

Why would Adidas spend all this money to release an identical jersey that most of their new installed fanbase already own? If they had that planned, why would they go through the bother of doubling their subsidiary's current deal?

Everyone will get re-designs, much like we did when Reebok won the bid all those years ago. Instant way to create a big influx of cash.

I'll be happy to get a re-design.

...advertisements on jerseys won't make me too happy though.

[polak]

Oooo I'm excited. I seem to recall many of you saying you'd never buy NHL jerseys with ads on them and the backlash I got when I said that there's pretty much no chance you stick to your word if you're already buying jerseys on the regular.

I can't wait to see the hilarious back tracking if the jersey ends up looking great or once the initial shock wears off and you end up wanting the new jersey like everyone else.

[sec304]

I agree, 30 new jerseys! (well the O6 one's will probably stay the same but still)

[codynw]

I can't wait for NHL uniforms to look like this!

[Tyler]

Please god make them redo the Flames jersey! Pretty pretty please?

[Huntingwhale]

If ads get put on jersey's, I hope every single company that stains their crappy logo on an NHL jersey goes broke.