Dallas Stars leak new logo. Update: jersey officially released

[Muta]

I don't think you need the D in the star. Should have just left the star unaltered; would have sent a more bold message about their identity.

[devo22]

I kind of like it. Good choice of colours too, mint-green and silver looks neat.

[troutman]

I would have liked it if they took the name Lone Stars (like North Stars).

[jeffman]

They want the D

[corporatejay]

Originally Posted by getbak

They haven't had the Stars logo on the front of their jerseys for a few years now, just the awful "DALLAS" word mark with the number below.

Holy crap. You're right. I know they did that for their home jerseys a while back but when did they change their aways?

Shows you how much I pay attention.

[t0rrent98]

Get rid of the D and I like it.

[Brannigans Law]

wtf was wrong with the one they had now? god i hate this trend in sports that teams seem to have this insane desire to keep re-inventing the wheel. how do these teams expect to make their logos timeless if they keep changing them? this new logo is terrible compared to the old one. just terrible.

[Stay Golden]

The color scheme is good i like that. The circular logo is allright but it would be much cleaner looking if they removed the D on the silver star and just filled in the star a solid silver.
On the shoulder patch I would have liked it just how it is shown again without the overlapping D.

[calgARI]

Never should have gotten rid of those sweaters that had the big star outline.

[RM14]

The plain silver star is already a logo for a certain other pro sports team in town. I think they use the D to be just slighlty different. I am curious to see the whole uniform set-up and how they use the new colors. Dropping the yellow/gold is a big departure.

[Ozy_Flame]

Originally Posted by RM14

The plain silver star is already a logo for a certain other pro sports team in town. I think they use the D to be just slighlty different. I am curious to see the whole uniform set-up and how they use the new colors. Dropping the yellow/gold is a big departure.

That would be cool if it was a sports franchise that spanned multiple sports. Kind of like CSKA or Dynamo Moscow.

[you got PHANUEFED]

Fugly!

[Kiran403]

Reminds me too much of Starbucks. My favorite one of theirs is the one from 1999.

[Huntingwhale]

Anything is better then this jersey they used to use.



Quite possibly the laziest jersey design in the history of sport.

[Cheerio]

Hopefully with their new logo they won't have number on the front of their jersey anymore either. Personally I like it, but it's not as good as the star logo much it's miles ahead of the 'Dallas' wordmark

[Puppet Guy]

Originally Posted by Huntingwhale

Anything is better then this jersey they used to use.



Quite possibly the laziest jersey design in the history of sport.

I agree. There's a difference between "understated" and "not even trying", and this is the latter.

[TopChed]

Two things I hate a lot about new jerseys in the NHL: using predominantly black, and using word marks. That Dallas jersey fails both. Just go back to green and yellow from the North Stars and lose the black. It'd look way better.

[Burninator]

Originally Posted by sureLoss

First thing that popped into my head.

[GreenLantern]

Troll by!!!

[Ped]

Marketing always rules which I guess is why teams continue to reinvent the wheel, but there is a reason the Original 6 teams are often at the top of lists of best logos. They've been around for a long time and their teams don't feel the need to switch them up every 3-4 years to drive jersey sales.

A lesson the other 24 teams could learn. The amount of change is ridiculous.