I think you are right about before the game being much better. Maybe fans leave 90 mins early before the game and take 17th ave instead of their usual route? Have a beer and walk to the game?
I am 50/50 on it being too cheesy or would it be cool? Like anything, if 10 people did it, it would look silly. If 10,000 did it, it would look awesome.
For now, I will just fantasize how cool that would look if a lot of people showed up and did something like that.
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