Facebook ads

[MoneyGuy]

How effective is Facebook advertising? I'm running in an election so if I buy an ad where only people from my city see it, I imagine the ad runs down the right side of the page. I haven't looked into cost yet but is this a good means of advertising for me? It should be effective as I want to get my message to younger voters and this seems to be a way to do it.

[Barnes]

Originally Posted by MoneyGuy

How effective is Facebook advertising? I'm running in an election so if I buy an ad where only people from my city see it, I imagine the ad runs down the right side of the page. I haven't looked into cost yet but is this a good means of advertising for me? It should be effective as I want to get my message to younger voters and this seems to be a way to do it.

It is very good. You can get very specific with demographics.

[Flames0910]

^^
You can also set up a daily budget so that your costs don't run out of control and you get to choose whether you want to pay per click (CPC) or per impression (CPM).

Send me a PM if you want to run your copy by somebody (who also happens to be in your targeted age group). http://forum.calgarypuck.com/showthread.php?t=91113

Two drawbacks:
1) Even though you can get specific, you're still going to be targeting all of Calgary.
2) Not much space - you're not making a rich magazine ad, just a small button on a Facebook page. So basically you're looking at name recognition and bringing traffic to your website (where you have more control and can build a deeper connection)

[Yeah_Baby]

Originally Posted by Barnes

It is very good. You can get very specific with demographics.

Like the Justin Bieber demographic?

[simonsays]

There are ads on Facebook? Aren't you guys running adblock plus?

[REDVAN]

Originally Posted by simonsays

There are ads on Facebook? Aren't you guys running adblock plus?

Was just about to mention- buying ads is cool, but I'd bet a lot of the people you are trying to target either won't read them, or have blocked them. I use AdBlockPLus so I haven't seen an ad in forever.

And maybe it's just me, but if I saw someone's name all over internet advertising (I think it's sleazy and illegitimate) then I'd probably not vote for them. But I might just be weird.

[Flames0910]

Originally Posted by REDVAN

Was just about to mention- buying ads is cool, but I'd bet a lot of the people you are trying to target either won't read them, or have blocked them. I use AdBlockPLus so I haven't seen an ad in forever.

And maybe it's just me, but if I saw someone's name all over internet advertising (I think it's sleazy and illegitimate) then I'd probably not vote for them. But I might just be weird.

There's a big difference between a pop up/under/annoying flash ad/millions of other bad practices and a small, unintrusive button on a Facebook page. The respectable companies want you to like them, not trick you into a click.

Is it really that different from a billboard?

+I hope you're not voting for Nenshi cause you'll have to change your vote

Sad fact is, with marketing and advertising, that the scumbags give us all a bad name because they're oh so loud and visible.

[Jimmy Stang]

Originally Posted by simonsays

There are ads on Facebook? Aren't you guys running adblock plus?

Ironically I run Facebook ads AND use AdBlock Plus.

[REDVAN]

Originally Posted by Flames0910

Is it really that different from a billboard?

+I hope you're not voting for Nenshi cause you'll have to change your vote

Yes because billboards don't give me cookies.

And I don't know who I'm voting for, but I have adblock plus so I wouldn't have been able to be offended by Nenshi anyway since I never see any ads...

[c.t.ner]

I actually really the think the Nenshi ads on Facebook are a pretty genius move. Coupling that with people sharing Nenshi information, I think he's done a really great job of using Facebook to reinforce his candidacy.

From what I've heard in regards to value, Facebook Ads seem to work better than most Google Ad campaigns. As long as they are done well and with some thought. Definitly don't put up an ad that you made in MS paint and find some catch copy and you'll probably get some good responces.

I'd also strongly suggest customizing your facebook fan page (or at least setting one up). It's a great way to get connected with potential voters.

[Mazrim]

Originally Posted by simonsays

There are ads on Facebook? Aren't you guys running adblock plus?

For every person blocking ads, there are 50 more that aren't. Internet ads still work today for a good reason.

[Rathji]

Originally Posted by simonsays

There are ads on Facebook? Aren't you guys running adblock plus?

If I like a site, and want it to stick around, I turn adblock off so they can increase revenue. Right now I am looking at Vacations to Go and Match.com ads. There are quite a few sites that I do this on.

If the screaming smilies come back though, I will terminate with extreme prejudice. "HI!"