Apple makes some great products, but they are so much about marketing and the brand identity as a 'lifestyle' image. For many people it seems that it is about so much more than a product they like, but it is an image they like.
Those are the people that 'cheer' for apple (like they do their favorite sports team) more than just analyze a given product. I like my iphone, but there are just plain issues with some of their other products that don't meet my needs. To say 'it isn't what I want it to be' just doesn't cut it.
Having said that, credit to Apple and their marketing team to be able to create a brand image that makes some people motivated to cheer for them like that. I am just glad that they have some good engineers that make some good products, even though I don't really care about the apple logo on my stuff.
On the other hand, I spent extra money just to have a BMW logo on my car, and I get excited when I go into the dealer and see the BMW swag I can spend too much money on. And I think those stupid Benz lovers are so dumb.
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