AXE Commercials

[rubecube]

Seriously, am I the only one creeped out by the chocolate one? I do have to say most of their ads are brilliant. There's a product that's turned a profit entirely on its marketing ability. Want to get teenagers to buy your crap? Make it look like they'll get laid everytime they use it and they'll eat it up.

[flip]

The best part is that Axe is owned by Unilever, the same company that owns Dove.

That is right, the same Dove company that has the naturally beautiful commercials with all the "normal" (ie slightly chubby) women who are told to be themselves.


So one part of the company encourages men to be bad boys, encourages misogyny, objectifying women etc while the other part tells women that their inner beauty is important.

Effing lame if you ask me.

[KTrain]

If you're older than 20 and still using Axe body spray you need to stop right now. You stink.

[Ren]

Originally Posted by KTrain

If you're older than 20 and still using Axe body spray you need to stop right now. You stink.

I think that rule can be applied to everyone regardless of age.

[Sainters7]

Agreed, I hate that chocolate one. I actually flip the channel when I see it on.

Axe's marketing has to be right up there with Apple and Tim Horton's. They've absolutely cornered the 14-18 year old males category. When you're in junior high you're so hopelessly horny you'll try anything that you think will bring the girls running. Last summer I was at my aunt and uncle's place in Vancouver for a visit, and when I walked into their 15 year old son's bathroom it was like I was in an Axe warehouse. He must've had every damn kind!

[cheevers]

All you need to know about axe clients is that they actually have a commercial telling them how to put on deodorant. "Double pits to chesty", really? You have to tell people how to put on deodorant now?

[Eastern Girl]

^^I've met quite a few people on the bus who had apparently never received the tutorial, that or the showering daily with soap and shampoo.


I am curious what Axe smells like. I've never experienced the Axe Effect. The commercials do bug me, that chocolate one in particular. It's really creepy.

[Ice]

Originally Posted by Eastern Girl

^^I've met quite a few people on the bus who had apparently never received the tutorial, that or the showering daily with soap and shampoo.


I am curious what Axe smells like. I've never experienced the Axe Effect. The commercials do bug me, that chocolate one in particular. It's really creepy.

Its your basic cheap cologne. The boys start overspraying themselves around 5th grade and will continue until high school. Usually by high school they figure out its terrible and stop using it.

[Thor]

Originally Posted by flip

The best part is that Axe is owned by Unilever the same company that owns Dove.

That is right the same Dove company that has the naturally beautiful commercials with all the "normal" (ie slightly chubby) women who are told to be themselves.


So one part of the company encourages men to be bad boys, encourages misogyny, objectifying women etc while the other part tells women that their inner beauty is important.

Effing lame if you ask me.

Did not know that, wow makes me loathe Axe even more than I already did.

[TurnedTheCorner]

It's not uncommon for products made by the same company to target different segments. Whatever. It doesn't make Axe any less crappy, but it doesn't make it more crappy.

[Kipper is King]

I remember kids in Jr. High spraying Axe with a lit lighter...yeah, don't try that one at home, kids.

[MRCboicgy]

Originally Posted by KTrain

If you're older than 20 and still using Axe body spray you need to stop right now. You stink.

Most Axe products make me sneeze. I'm also ashamed by those on my side of the male spectrum who use it.

[Antithesis]

The worst thing about Axe is that it's used by 12-15 year old boys who have no concept of how to properly apply a scent (and in about 1/2 the cases lack strong hygiene skills) ... so they put way too much on, in a crowded enclosed space. Scents are actually a bigger deal than peanuts in our school - I take Axe sprays away from kids on sight - my little crusade in an attempt to make the world a better place (actually I'm supposed to, but that sounds cooler)

[The Goon]

Does the chocolate man regenerate his arm after it is torn off? And doesn't it hurt? Why does he continue to smile?

[PIMking]

Hey whats wrong with curvy women?

choose one of the three

http://www.lambopower.com/forum/uplo...1255929698.jpg

I choose 3

Back to topic the fiance bought me some axe crap once and went right in the garbage can.

[killer_carlson]

I ran into Axe in about 1997 in Australia when the brand was called Lynx.

There are actually some really good scents in their brand. Their body wash is excellent if you get the right one.

Unfortunately, some people use it as an alternative to showering (big no no) or use way too much of it. Both of these points have been mentioned in the thread.

The product itself though is fine. You just have to get the right scent for you.

[Otto-matic]

I'll stick with my old spice musk.

[DrPepper]

I love my ferrari cologne. But it costs like 60-80 for a bottle.

[Lucifer]

I love my Gravity cologne....and I use Axe deodorant.

[GreenTeaFrapp]

Originally Posted by DrPepper

I love my ferrari cologne. But it costs like 60-80 for a bottle.

Buying cologne in stores is for chumps. You could get it online for half the price.