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from wiki:
Although many misquote Montalbán as saying "rich Corinthian leather" or "fine Corinthian leather" in the commercial, he actually says that "soft Corinthian leather" is an available upholstery option for the car.
from wiki:
Although many misquote Montalbán as saying "rich Corinthian leather" or "fine Corinthian leather" in the commercial, he actually says that "soft Corinthian leather" is an available upholstery option for the car.
Corinthian Leather is a marketing term that does not actually indicate any particular type of leather. Furthermore, Montalbán confirmed this during an interview with David Letterman, admitting that Corinthian leather means "nothing." [3] In fact, according to one reference, Chrysler's "Corinthian" leather was mass produced in a plant in Newark, New Jersey (not Corinth).
The director and advertising executives loved the way the actor pronounced “Corinthian”, and it did not bother them at all that there was no such thing as “Corinthian leather”. It exuded luxury, whatever it was, and that is what they wanted.
To market their slightly down-sized luxury automobile, Chrysler hired actor Ricardo Montalbán. Advertising executives insisted that Mexican-born Montalbán mispronounce the name “Cor-DO-ba” instead of “COR-do-ba”, like the city in Spain. Montalbán rationalized that one was the City, the other was the car.
Location: Close enough to make a beer run during a TV timeout
Exp:
Wow- $50K in circa 1980 dollars for a 3 day trip. Might be worth it if you were trying to get the devil to give you your soul back or something, but some people had some downright silly fantasies- ones that could be accomplished in Vegas for a lot less money.
I used to have a white cordoba 2 door with red corinthian leather, and a red roof.. so EVERYtime someone got in my car they did the Ricardo thing..It got old pretty fast! That was a nice car. I was 16 and it was the first car I had. Funny though, every time I think of that car I think of Ricardo.
__________________ I'm comin to town, and hell's comin with me
Wow- $50K in circa 1980 dollars for a 3 day trip. Might be worth it if you were trying to get the devil to give you your soul back or something, but some people had some downright silly fantasies- ones that could be accomplished in Vegas for a lot less money.
Never ever saw the true fantasy Island
Tattoo - "Who's dat Boss?"
Mr Rourk - "Thats Mr Smith, he's an accountant from New Jersey"
Tattoo - "Whats his fantasy Boss"
Mr Rourk flips through some papers
Mr Rourk - "Ummm he wants to have a three way with Charo and a bear"
Tattoo - "Thats messed up boss"
RIP
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Look on my Works, ye Mighty, and despair!
The Following User Says Thank You to CaptainCrunch For This Useful Post:
"Quien es mas macho? Fernando Lamas o Ricardo Montalban. Quien es mas macho? Senor Lamas or Montalbaaaaaaaan!"
Best SNL gameshow EVER!
__________________ I am in love with Montana. For other states I have admiration, respect, recognition, even some affection, but with Montana it is love." - John Steinbeck
Location: In a land without pants, or war, or want. But mostly we care about the pants.
Exp:
Quote:
Originally Posted by Table 5
from wiki:
Although many misquote Montalbán as saying "rich Corinthian leather" or "fine Corinthian leather" in the commercial, he actually says that "soft Corinthian leather" is an available upholstery option for the car.
I'm pretty sure it was the SCTV version of Ricardo (played by Eugene Levy) that actually said "rich Corinthian leather" during the "Ricardo Montalban School of Fine Acting" skit.
__________________
Better educated sadness than oblivious joy.