I agree - Aeroplan is great for pretty much just flights. Although they do offer other items, it is often only for a lot more points than it is worth.
The thing about using your points (we have found) is it is great for going to different places/islands ie. Turks & Caicos, Barbados, Grand Cayman, Europe etc which would generally be quite expensive. Then all you pay for is hotels, meals etc which can usually be found for a reasonable prices.
IMO it is not as advantageous to use the Aeroplan points to go to places such as Mexico, Cuba, Dominican Rep. etc, etc.. where there is ususally great all inclusive package deals (flight/hotel) to be had throughout the year.
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