Quote:
Originally Posted by Russic
I do see your point, but to me the commercial is a little more effective in that it does generate conversation. Their goal is to have it seen by as many people as possible and it appears to be working.
I'll tell you this: if that commercial was just a chef standing around spouting out facts about work safety we sure as hell wouldn't be having a discussion about it.
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That's the thing though. The aim of these commercials ultimately has to be to shift some sort of behaviour - apparently to be more careful in the workplace.
Conversation about it doesn't equal a change in behaviour.
I just see a connection between the commercial and an end result.
What I do see is an agency trying to do something "edgy" because that's what they like to do - but at the end of the day its a waste of money.