Atomic Tea

[Robbob]

They moved to a new location about 6 blocks south. They day I finally wanted to try them I went to the old location and found out they had moved. It was to cold that day to go so I have never been back. Maybe in the summer time.

[Ashartus]

Originally Posted by socktape

I could be wrong but I think that Thai Thai has a broader menu and a larger capital base to begin with. They were able to gain more customers quicker by their location selection and offerings. I would think it would be easier to market a full menu shop where your main food offering is the draw (subs) vs marketing a drink that might be seen more by customers as a novelty.

You look at Jugo and Booster Juice... they had more of a health connotation with their initial marketing and it served them really well. Atomic and bubble tea one would think would not be in that same category and by that time Jugo and Booster were already flooding the market.

Atomic have subs too though; that's actually the main thing I go there for. At lunch, most people are there ordering food, not bubble tea, in my experience.

[DownInFlames]

Originally Posted by AMG_G

I never understood why they sold 50% of Atomic for 100k. Look at Thai Thai, they started at about the same time now they have 4 locations with a 5th opening soon all done without investors.

http://www.thaitaisub.com/

I think their NE location is gone, and there's a sign on a storefront on 17th Ave SW that says "Open Fall 2010". If they're having that much difficulty opening I would question their financial standing.

I noticed Atomic on 1st was closed the other day. I never went in there but I always thought that would be a great spot to put a Coco Brooks.

[Handsome B. Wonderful]

Originally Posted by Daradon

I saw them on Dragon's Den 2 years ago I think it was. They wanted to franchise and finally won the Dragons over for funding to do that, and got all five of them in on it as to receive expertise too. Would have thought something would have happened with all that.

Turns out the Dragons didn't really contribute much in the way of help.

[kirant]

Originally Posted by Daradon

I saw them on Dragon's Den 2 years ago I think it was. They wanted to franchise and finally won the Dragons over for funding to do that, and got all five of them in on it as to receive expertise too. Would have thought something would have happened with all that. Said they wanted to become the Tim Hortons of tea. Now that's obviously impossible, but shows that they did want to grow it big.

They did. I actually talked to them about it and they were trying to get out of working with the Dragons because there was little agreement with the Dragons about their advice (and were considering a venue change when I last met them a few months ago).