[CliffFletcher]

Unfortunately, sports betting isn’t going anywhere but up.

The market for legalized sports betting in the U.S. exploded in 2021, doubling in size as Americans wagered more than $52.7 billion throughout the year, according to a report from Morning Consult, a data intelligence company…

The industry has boomed since the federal ban on sports wagering was rescinded in 2018, especially among younger fans.

Of U.S. adults ages 21 and older, 18% reported betting on sports at least once a month in a December survey conducted by Morning Consult. When the same survey was conducted in January, 2021, only 10% of that age range reported placing a bet at least once a month—an astounding 80% increase over the course of a year.

Experts say increases in sports betting across the country are due in part to the huge increase in digital marketing from the country’s biggest sportsbooks.

https://fortune.com/2022/01/24/legal...ayoff-history/

The NHL is going balls-deep.

The NHL committed to sports-betting partnerships a few years ago, and now, thanks to its technology and the passing of some new laws up north, single-game betting and obscure prop betting will continue evolving into mainstream revenue sources for the NHL. It represents the NHL’s commitment to growing the sport by making it far more interactive. “Studies have shown you’re 10 times more likely to engage in an activity if you have some sort of outcome invested in it, whether that’s financial or otherwise,” said Keith Wachtel, the NHL’s chief business officer and executive vice-president of global partnerships. “You see that with fantasy football. People watch NFL RedZone religiously now. A lot of people don’t even watch games anymore. I’m still up at midnight on Monday night watching a kicker hoping he’s going to get a field goal without any regard of whether I have an interest in those teams. And that’s what I think the opportunity is. For our sport, which has been underserved in the betting market, the social aspect of it is going to be really important and grow the fan interest.”

https://thehockeynews.com/news/betti...lling-the-dice