It's not that the players don't care or the quality of the game isn't high. It's that this is a made up tournament for money. While launching this tournament on the first day, they literally remade the tournament and rebranded it again to World Cup of Hockey and expanded it to many more countries. Imagine FIFA starting out the Euro Cup, excluding the most recent European winners and then on day #1 launching another tournament name from 12 years prior and including non European countries?
There is nothing wrong with having full international tournament including the best NHL players but it has to be global.
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