I'll be surprised to see it changed and here is the reason why. You really haven't seen any of the Canadian teams do it. It's been mainly teams from the US that are doing this because it's a money maker for these teams and it brings out huge news and drives up a frenzy in places where the NHL wants to make inroads to the sports market. Canadian teams don't need to do it because fans are gonna be there for their team no matter what. It's all about money and it goes round and round. Just wait until the Oilers do it and the league will make a ruling out of it and the ownerships in those not-so-NHL areas will threaten to pull out and sell their teams.
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