Quote:
Originally Posted by Hack&Lube
I never understood why Twitter shelved Vine. Was it hugely unprofitable for them or something? No long-term prospects for investors?
Look at today's Tik Tok dominated landscape. Vine was like Sears Catalog to today's Amazon.
|
They were ahead of the pack but it was easy to copy by Instagram and Snapchat, and YouTube was trying to get into the game as well (though ironically wouldn't really get into it the same way until half a decade later). Vine wasn't 'on the up' when they discontinued it, they were bleeding users and Twitter's growth had plateaued, so the focus seemed more on getting the primary business back on track rather than trying to bring people back to a dying platform. Vine was basically jetsam in Twitter's wake at that point. Most of the changes they were making were basically trying to shift popular Vines directly to Twitter to boost traffic.
Who knows what Vine could have become if it wasn't looped in with Twitter at that point and got to adapt as it's own app.