For me, a 4090 is a pretty perfect use for a 1440p 360hz e-sports monitor and then 4k/120hz on my TV for couch/3rd person stuff. Them PG27AQNs are out reaaaal soon...
Alternatively, I could see someone getting a 1440p 360hz monitor for e-sports, but also a 4K 120hz monitor for other games and getting separate articulating monitor arms to move them around as needed for each gametype. If you're super extra