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browna · 08-21-2021, 01:27 PM

It is all about sponsorship. If TV can't sell ads it doesn't cover their production costs. Advertisers don't make much money if it's 10k people or less, nation wide, watching a 7pm MTN start between Cavalry and Pacific.

As for network content, Sent shows 5 second clips of MLS highlights and only for Canadian teams. Even TSN who has MLS rights, shows 30 second clips in an hour long SportsCenter.

WNBA is propped up financially by the NBA severely, so that's not a good example. Especially as Bell owns part of MLSE which owns the Raptors, nevermind the social goodwill factor.

CPL is probably on par with CHL. Sportsnet shows a game a week and that's probably not a money maker, but there's enough advertiser's that want to be part of hockey sponsorship but not paying the NHL ad rates.

CBC picking up a few games as they did two years ago would be a good idea, but if they don't do it again, further proof that it's totally uneconomic to do so on a national level.

If Canada gets closer to actually qualifying for Qatar, the CMNT and probably the CPl will get a profile bump by the networks. As they likely will when sponsors want to jump on the 2026 WC train in 2 to 3 years.

08-21-2021, 01:27 PM	#756
browna Franchise Player Join Date: Mar 2002 Location: Calgary Exp:	It is all about sponsorship. If TV can't sell ads it doesn't cover their production costs. Advertisers don't make much money if it's 10k people or less, nation wide, watching a 7pm MTN start between Cavalry and Pacific. As for network content, Sent shows 5 second clips of MLS highlights and only for Canadian teams. Even TSN who has MLS rights, shows 30 second clips in an hour long SportsCenter. WNBA is propped up financially by the NBA severely, so that's not a good example. Especially as Bell owns part of MLSE which owns the Raptors, nevermind the social goodwill factor. CPL is probably on par with CHL. Sportsnet shows a game a week and that's probably not a money maker, but there's enough advertiser's that want to be part of hockey sponsorship but not paying the NHL ad rates. CBC picking up a few games as they did two years ago would be a good idea, but if they don't do it again, further proof that it's totally uneconomic to do so on a national level. If Canada gets closer to actually qualifying for Qatar, the CMNT and probably the CPl will get a profile bump by the networks. As they likely will when sponsors want to jump on the 2026 WC train in 2 to 3 years. Last edited by browna; 08-21-2021 at 01:32 PM.