Unproven hypothesis about the ownership group:
Having worked with some Oil and Gas executives (not directly but as a vendor to them) there was a pattern where they would spend money on anything to get the oil/gas out of the ground. But if it wasn't directly about that - they were tight on money.
If that approach was applied to the team - I can see the owners being willing to spend to the cap on players, but not pay up on areas such as coaching. Because the players are the equivalent to "getting oil out of the ground".
Not saying that's the right approach but it possibly explains the disconnect between the owners spending on players but not (in theory) on other areas such as coaching.
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