Quote:
Originally Posted by You Need a Thneed
This is likely negotiating with existing sponsors who have paid money but will have less benefit this season.
Basically the NHL saying, "We'll help you get your money's worth out of the advertising dollars you have already promised us".
It not likely a matter of earning more revenue, but an attempt to keep existing revenue streams as stable as possible.
As long as these tyupes of things go away after this season, I'm ok with whatever the NHL needs to do for this season to make it work.
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Very good point. Now i suppose if these companies feel like they got something out of these naming rights, then will they or others, be interested in paying something for it in the future? Because i wouldn't see the NHL turning them down, although I'd expect (hope?) they'd have some minimum threshold before going that route.