Quote:
Originally Posted by Boreal
What I don’t get about all this is how advertising has always been on helmets. CCM, Bauer, Jofa, etc have always been prominently displayed.
Same with gloves. Has the NHL always had a deal with equipment manufacturers? I don’t know the details.
Obviously this is another level, but the seeing football helmet companies isn’t as prominently displayed. Hockey has just normalized to it.
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The equipment manufacturers have to pay the NHL a licensing fee to display their name/logos on equipment.