Quote:
Originally Posted by topfiverecords
What the heck is the box at the end with the colour change to the tail? Who got paid to come up with that?
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¯\_(ツ)_/¯
Quote:
Originally Posted by getbak
I'm sure it was someone who gave a lot of money to the Alberta PC party about 10 years ago.
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Probably!
They should have just left well enough alone, there was nothing wrong with the old wordmark. But somebody's bright idea was to commission a study about it:
https://open.alberta.ca/dataset/936e...rchsummary.pdf
"
People very much liked the cursive style, feeling that it displayed Alberta as open, friendly, confident and positive. There was a sense that this icon connected with the history of Alberta, but more persuasively with a future orientation, and this balance was comfortable for people. It evoked an Alberta that is increasingly dynamic, diverse, young, and contemporary."
Pff, whatever.