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When the tournament was conceived, NHL and NHL Players’ Association executives believed they might be able to generate $90 million in revenue from a two-week tournament. Now, after selling rich TV rights to ESPN in the U.S. and Rogers Communications in Canada, and thanks to strong interest from corporate sponsors, NHL team owners and NHLPA executives have been advised the September 2016 event may raise as much as $130 million, according to a source who said NHL team executives have been briefed on the profit projections.

Costs are estimated to be about $65 million - including $10 million to $15 million budgeted for player insurance - meaning owners and players, who are jointly staging the event, will split a profit of about $65 million.

That would be a far cry from the $4 million profit the last World Cup of Hockey event generated in 2004.

Astounding levels of money for a 2 week tourney. Awesome stuff.

http://www.tsn.ca/nhl-nhlpa-project-...ockey-1.363970