Quote:
Originally Posted by Cleveland Steam Whistle
One of the biggest things that seems to sell sports in the US, is the star power and the individual athlete. Often they seem more interested in the athlete then the sport themselves.
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Yep. Personally, I don't care if the game grows in the U.S. But I also recognize that the people who do care about growing the game in the U.S. understand the market a lot better than a bunch of die-hard Canadian hockey fans do. Marketing in the U.S. means stars. Stars mean faces. You can pretty much measure an athlete's endorsement power by how many random people on the street recognize his face. Far more Americans recognize Tom Brady's face than know that he wears #12.