Personally, I get the business side of it- but there is something a bit distasteful about this.
I know people on this board and in this city are in love with the kid, but he HAS played 43 NHL games in his career.
Mr. Hockey was a nickname for a guy that played 32 YEARS of NHL-level hockey.
Just saying there's different levels of "earning" it, and I can understand the ridicule this is bringing from the other corners of the NHL fan universe.
However, wouldn't be surprised if this is lot more agent-driven than player-driven, too.
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