Quote:
Originally Posted by flylock shox
While simultaneously halving their target market for the other gender's toys?
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Not at all. I have my doubts that this is a completely altruistic act.
There is no way that the toys-r-us execs think that by marketing the same toys to both genders that they're going to remain flat in sales. I'm assuming that the idea is that if they can get little Timmy to start collecting both Nerf guns
and Malibu Staceys, parents will spend more on making sure little Timmy has both. I don't think the idea from the toys-r-us execs is to have little Timmy to
switch from Nerf to Malibu Stacey.