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Originally Posted by valo403
I've wondered about this, does NBC look at presence in Phoenix and assign points even though the ratings are so low? I mean sure Phoenix is a huge market, but do they count it as one when nobody is watching? My guess is that it's somewhere in the middle, the acknowledge the potential viewers but also deduct for the actual market penetration. I'll have to ask a friend in ad sales if he knows how things like that might be viewed.
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NBC ad sales with Phoenix or without for hockey are pretty much just pennies to them. The only real money is in the NBC sports net carriage fees. If there are 2-3 million cable and satellite subscribers, they are looking at probably 20-40 million per year in carriage fees from Arizona for NBC Sportsnet, whose flagship program is hockey. ESPN probably rakes in over 200 million/year in carriage fees from Arizona. If national TV is any factor in all of this (keep in mind that the national tv deal is only about 7 million a team, and I can't see that changing one way or the other by more than a few hundred thousand with or without PHoenix), NBC would see its potential in growing that carriage fee closer to ESPN across the country because that's where the real money is at the moment.