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Originally Posted by Senator Clay Davis
Oh I agree about the first part. The NHL loses a lot of money in any potential TV deal trading a top 10 TV market in the US for Canada's 7th or 8th biggest market. And after giving away another top 10 market in Atlanta, I don't think they want to be so quick to give another away.
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I've wondered about this, does NBC look at presence in Phoenix and assign points even though the ratings are so low? I mean sure Phoenix is a huge market, but do they count it as one when nobody is watching? My guess is that it's somewhere in the middle, the acknowledge the potential viewers but also deduct for the actual market penetration. I'll have to ask a friend in ad sales if he knows how things like that might be viewed.