Quote:
Originally Posted by FlamesPuck12
There's two main reasons why people use illegal streams, convenience and the cost. If it's just as convenient as the cost is the same, it's going to come down to the quality. It's not going to be hard for NHL beat them in terms of quality.
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Convenience?
The links on atdhe.net were very hit and miss. I'd say they worked about 75% of the time. After that, you only get to watch on a 320x240 screen at low FPS. If I had NHL CI, I can easily browse to any game I want, and it would work 100% of the time. I could sit on my couch or lie down to watch it rather than be constrained to my computer chair. I have to know beforehand what games are on that evening and whether or not I'm interested (READ: A casual fan won't know this) prior to actively searching for the stream. Online streaming is basically the complete opposite of convenient at the moment - especially for live games. Stuff like hulu, you can watch that any time you want, which is an added convenience factor that a live game will not have.
The only benefit of online streaming at the moment is cost. Can't beat free.
Quote:
Originally Posted by FlamesPuck12
Only reason you think it's a terrible idea is that we're both working through different assumptions. My assumption is that advertisements can bring in enough revenue to offset the cost where as you don't think it's possible. Obviously it all comes down to that. It's no doubt a bad idea I'd NHL is losing more money but its a good idea if they can increase their revenue.
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The question is "Who are you advertising to?" What markets are we tapping that we are not already tapping?
You keep mentioning "casual" fans. I have a question, did the presence of online streams hook you to other sports? For example, atdhe.net had a huge variety of sports. Did you ever click on a tennis/basketball/soccer/football/table tennis link? Did the fact that all those streams were free entice you to buy products from those leagues?