Quote:
Originally Posted by hulkrogan
The bottom line is they didn't capitalize on the wii nearly as much as they could have.
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At $250 a pop, they've grossed $12.5 billion in Wii sales. I think they're doing ok.
When the Wii came out, they underestimated demand, true. But it's not like you can just increase production by waving a magic wand, it's an extremly complex manufacturing chain where the scarcity of one component affects overall numbers significantly. Launching a product of this nature is a gamble - you don't want to have too many units on the shelves, because you're not making much profit on each one and units on shelves mean lost $$$$, so it usually pays to be cautious and conservative in your sales estimates. For the Wii, once the pre-sales went crazy, they immediately looked into getting more production online, but it's a 6-12 month lag between doing so and actually having more units to ship. In the meantime, the hype didn't get any smaller so I question whether or not it actually cost Nintendo many sales in the long run.
Bud Light Lime, on the other hand, is probably made in the same factory as regular Bud Light, except with slightly different ingredients and a different label. Ramping up production shouldn't take more than a month or two at most.