Quote:
Originally Posted by Couch Potter
As for the magazine, they already had you pay $5.50 to get the coupon. When you start flipping through the already purchased magazine, they have you again for taking a look at a magazine which you would normally would pass up on at the news stands.
and this deal excited you so much that you felt like you wanted the news with everyone and that pays more dividends for both companies than an expensive TV or poster ad
Starbucks and Bon Appetit wins
you lose approximately $10, and you still feel like you've taken advantage of a good deal
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Your points are good, but I'm a regular Bon Appetit reader anyways. I am planning to subscribe, actually. For me, it's not too shabby.