View Full Version : VENA NOVA Lab Created Diamonds

11-10-2020, 11:46 AM
Introducing VENA NOVA, Calgaryís first lab created diamond store!

For anyone not familiar with lab created diamonds, they are exactly as described - Identical to diamonds in every way except man-made instead of mined. My vision for VENA NOVA is to provide you the full-service jewelry experience youíve come to expect at Gem by Carati but centered around lab created diamonds .

A lot of people have asked, why now?
The timing, although a little odd amidst a pandemic, is right. Iíve been monitoring the lab-created space closely for the better part of 4 years and itís reached a point in the consistency of price and supply that Iím confident enough to heavily invest. We want to show you the potential of lab created diamonds.

Every loose lab created diamond at VENA NOVA is independently certified and we treat them the same way we do our mined diamonds. Those of you who have dealt with me at Gem by Carati, know exactly how picky I am with my diamonds, VENA NOVA is no different. We currently have the most extensive inventory of loose lab created diamonds in the country at the most competitive prices.

Come try see the difference for yourself. Weíre located on the second level of the newly renovated Stephen Avenue Place (formerly Scotia center). Come by to say hi or reach me at justin@venanova.com or 403-264-5557.


Our website is nearly ready, but until then here are the most common FAQís
-How much do lab created diamonds cost?
Lab created diamonds are anywhere from 50-70% less expensive than mined diamonds.

-Why are lab created diamonds less expensive than natural diamonds?
The technology for lab created diamonds keeps improving and as it becomes more efficient a higher quantity of lab created diamonds is produced. Having lab created diamonds readily available makes them less rare and helps keep them more affordable compared to natural mined diamonds which are extremely expensive to mine.

-Will my lab created diamond hold it's value?
We cannot guarantee that as the technology keeps improving, lab created diamonds should become more affordable. However, we believe prices have stabilized without major influx of supply or technological advancement.

11-10-2020, 02:23 PM
I love this so much that it almost makes me wish I was getting engaged again, but I have a gem already (the woman, not the diamond). It looks promising. Maybe she deserves a diamond of some kind.

11-11-2020, 09:19 PM
Thanks! Very excited about this new venture and it definitely opens a world of possibility. Myself and my team are constantly shocked at the value proposition every time we finish a new piece. It's going to take a while before we're used to it. lol

11-12-2020, 11:09 AM
Store hours:
Monday to Saturday: 11am - 5pm
Sunday: Closed

I'll update this post if anything changes regarding hours.
Please keep in mind we're flexible with appointments if these hours don't work for you.

10-13-2021, 02:24 PM
This is great, i'll def be booking an appointment in the new year!

10-16-2021, 03:36 PM
Sounds great, looking forward to it!!