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Old 02-10-2011, 09:59 PM   #1
Cecil Terwilliger
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Thumbs up Canadian Gov to legislate insanely loud commercials UPDATE: Takes Effect Sept 1st

I think this might be the greatest law ever suggested. I frickin' hate loud commercials.

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A Conservative MP introduced a private member's bill Thursday to force advertisers to turn down the volume on loud television commercials.Surrey MP Nina Grewal says Canadians are "sick and tired of having to reach for the remote control every time a commercial comes on their TV."

Bill C-621 would require broadcasters to make sure the volume of commercials is consistent with the programs they accompany.

While there are no laws in Canada to ensure programming and commercials are broadcast at a consistent volume, similar rules exist in both the U.S. and the U.K.

The Commercial Advertising Loudness Mitigation Act — or CALM Act — was passed last December, forcing the U.S. Communications Commission to regulate the audio of TV commercials so that they match programming volume.

MPs will discuss the bill in March.




UPDATE: It comes into effect tomorrow!!

Yay it is finally here!!

Quote:
Loud TV commercials aired by Canadian broadcasters are getting some noise control starting Sept. 1.

That's when the Canadian Radio-television and Telecommunications Commission (CRTC) begins enforcing new advertising rules aimed at appeasing viewers who have complained about "ear-splitting" ads.

"Starting on September 1, Canadians will be able to enjoy their favourite television programs without having to adjust the volume during commercial breaks," the broadcast regulator's chairman, Jean-Pierre Blais, said in a statement.
http://www.cbc.ca/news/technology/st...al-volume.html

Last edited by Cecil Terwilliger; 08-31-2012 at 09:22 AM.
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Old 02-10-2011, 10:23 PM   #2
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They should pass a bill that mutes all Telus/Sun Life Financial commercials...
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Old 02-10-2011, 10:24 PM   #3
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about fricken time
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Old 02-10-2011, 10:25 PM   #4
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So easy to do. Shaw, Bell etc. just has to put a normalizing filter on the commercials. Literally press a button and it's done.
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Old 02-10-2011, 10:29 PM   #5
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I was expecting to come into this thread and be dissapointed. Now I am excited at the thought of such a bill. I am surprised it is not already in place like many other major countries
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Old 02-10-2011, 10:30 PM   #6
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Great move. Hate it too.

But with the advent of PVR's and the couch potatoes watching less and less commercials, I can't help but think a new wave of unique advertising is on the way. Unfortunately, I suspect it will come in the form of ads during shows. I know this already happens in some cases, mostly plug for a network's next show or whatever, but I'm sure they're brewing something.
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Old 02-10-2011, 10:31 PM   #7
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About time.

Finally the government does something smart when it comes to TV.

Frickin Telus. If it ain't bad enough they have dumb commercials, they blow you ears off once Flames games go to commercial breaks.
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Old 02-10-2011, 10:31 PM   #8
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CAN YOU TURN THAT DOWN!

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Old 02-10-2011, 10:32 PM   #9
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Jeezus, can anyone take government seriously?
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Old 02-10-2011, 11:16 PM   #10
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You're right peter, they should be legislating that commercials be QUIETER than the rest of the program.

Good suggestion.
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Old 02-10-2011, 11:27 PM   #11
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So, I also don't like loud commercials...

But doesn't it seem like a strange thing for a government create legislation for?
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Old 02-10-2011, 11:34 PM   #12
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Quote:
Originally Posted by gottabekd View Post
So, I also don't like loud commercials...

But doesn't it seem like a strange thing for a government create legislation for?
Not at all. The government legislates all kinds of things that the CRTC enforces.
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Old 02-10-2011, 11:38 PM   #13
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I think I remember the US passing a similar law in late 2010.
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Old 02-10-2011, 11:47 PM   #14
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How about another law that states stations cannot play the same bloody ad in each and every commercial break during Flames games?

Yes, Telus, I'm looking at you.
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Old 02-10-2011, 11:50 PM   #15
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Quote:
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Jeezus, can anyone take me seriously?
Fixed
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Old 02-10-2011, 11:51 PM   #16
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Quote:
Originally Posted by peter12 View Post
Jeezus, can anyone take government seriously?
Who crapped in your conflakes?

This is a slam dunk.
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Old 02-11-2011, 07:26 AM   #17
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Quote:
Originally Posted by Cecil Terwilliger View Post
I think this might be the greatest law ever suggested. I frickin' hate loud commercials.

In my office, I'll have BNN or CNN on through the day on the lowest volume setting and, particularly with BNN, loud commercials are very very irritating. Competely ridiculous.

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Old 02-11-2011, 08:02 AM   #18
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This seems like the sort of thing they could build into my digital cable box pretty easily, without requiring a law. Any reason why Telus hasn't done this and advertised it as a reason to switch? (Shaw and Bell both own lots of TV stations, so they care about commercials more than Telus)
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Old 08-31-2012, 09:19 AM   #19
Cecil Terwilliger
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Yay it is finally here!!

Quote:
Loud TV commercials aired by Canadian broadcasters are getting some noise control starting Sept. 1.

That's when the Canadian Radio-television and Telecommunications Commission (CRTC) begins enforcing new advertising rules aimed at appeasing viewers who have complained about "ear-splitting" ads.

"Starting on September 1, Canadians will be able to enjoy their favourite television programs without having to adjust the volume during commercial breaks," the broadcast regulator's chairman, Jean-Pierre Blais, said in a statement.
http://www.cbc.ca/news/technology/st...al-volume.html
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Old 08-31-2012, 09:55 AM   #20
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Good news!

I thought this had already taken effect. I also thought they were doing a horrible job at enforcing it. I can't wait for tomorrow.
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