[Caged Great]

I'm taking a customer service course right now, for every customer that has a bad experience, they usually tell between 10 and 20 people. In the end, the $18 "problem" ends up costing them something like 65 000 dollars a year in revenue between losing the money that you're not spending on them and the costs for advertising to get someone to replace you. Never mind anybody else who would stop using them because of it.