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Old 08-29-2017, 03:46 PM   #21
Machiavelli
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It's going to take a long time for people to stop calling it "the ACC." That rolls off the tongue super easy
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Old 08-29-2017, 03:56 PM   #22
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I can't see how these figures are correct. Air Canada paid 1.5 mil and if you look at the naming costs across North America:
https://espn.go.com/sportsbusiness/s/stadiumnames.html

The highest according to the list is Reliant Stadium in Houston at 10 mil per year. I can't see Scotia paying 40 million per year.
8-10 dates a year, maybe 15-20 with concerts

versus 82 guaranteed regular season home games on national tv, Leafs are young and upcoming team so playoff games as well, Raps who knows but at least the next 3-4 years are very likely playoff teams

Plus probably 50 concerts a year? 53 so far this year

much higher exposure
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Old 08-29-2017, 04:10 PM   #23
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^^ NRG Stadium is a lot more busy than 15-20 events a year from a quick google.

But it is part of a bug park:

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NRG Stadium is part of a collection of venues (including the Astrodome), which are collectively called NRG Park. The entire complex is named for NRG Energy under a 32-year, US$300 million naming rights deal in 2000.
(It is no longer Reliant Stadium)
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Old 08-29-2017, 04:35 PM   #24
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Originally Posted by spuzzum View Post
I can't see how these figures are correct. Air Canada paid 1.5 mil and if you look at the naming costs across North America:
https://espn.go.com/sportsbusiness/s/stadiumnames.html

The highest according to the list is Reliant Stadium in Houston at 10 mil per year. I can't see Scotia paying 40 million per year.
That's also a fairly old list as noted by Pengrowth Saddledome being listed. I think the market has shifted somewhat.

Chase pays MSG $30 million a year (US) for naming rights of various vacilities and they pay Golden State $20 million a year for the new SF arena.
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Old 08-29-2017, 06:53 PM   #25
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Originally Posted by Machiavelli View Post
It's going to take a long time for people to stop calling it "the ACC." That rolls off the tongue super easy
They should have called it the ScotiaBank Centre. SBC is close enough to still easily roll off the tongue. The SBA? Yeah not so much.
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Old 08-29-2017, 07:08 PM   #26
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Soon Little Caesars Arena will be the only unique named stadium that's not a bank.
I just looked it up...is it actually going to have a giant pizza logo on the top....WTF?

Edit: It looks like they can change the image on the top...okay that's kind of cool.
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Old 08-29-2017, 07:15 PM   #27
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It's enough to make you wanna store your cash in your sock drawer.
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Old 08-29-2017, 07:21 PM   #28
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Originally Posted by Hockey Fan #751 View Post
That's also a fairly old list as noted by Pengrowth Saddledome being listed. I think the market has shifted somewhat.

Chase pays MSG $30 million a year (US) for naming rights of various vacilities and they pay Golden State $20 million a year for the new SF arena.
Yeah, that list is at least 15 years old.

It still has the Coyotes listed as a tenant at American West Arena. The Coyotes moved in 2003 and the Arena changed its name in 2006 and again in 2015.
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Old 08-29-2017, 08:25 PM   #29
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They should have called it the ScotiaBank Centre. SBC is close enough to still easily roll off the tongue. The SBA? Yeah not so much.
Why would they spend so much money on the naming rights and give people an easy 3 letter abbreviation to avoid saying Scotiabank.
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Old 08-29-2017, 08:49 PM   #30
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20 year deal at 1 million per year?
Couldn't even pay off the Wideman contract with that. Seems to be a common theme for this team to lock itself long term into bad deals much like the RSN broadcasting rights. I will cut them some slack on the Dome naming rights because at the time there probably wasn't a lot of companies knocking down the door to pay $$ to put their name on the Dome.

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Old 08-29-2017, 08:58 PM   #31
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Maybe the trivago arena would roll off the tongue better?

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Old 08-29-2017, 09:09 PM   #32
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It always surprises me that corporations feel they get value out of these deals, although, I suppose their is some value to them making a contribution to a local facility

It would be interesting to know what the total amount Scotia bank spends on "advertising"
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Old 08-30-2017, 12:50 AM   #33
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"When deep space exploration ramps up, it'll be the corporations that name everything; the IBM Stellar Sphere, the Microsoft Galaxy, Planet Starbucks". - Chuck Palahniuk "Fight Club".
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Old 08-30-2017, 08:29 AM   #34
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Soon Little Caesars Arena will be the only unique named stadium that's not a bank.
Bridgestone Arena
Staples Center (as long as they're solvent)
Amalie Arena (who?)
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Old 08-30-2017, 09:09 AM   #35
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It always surprises me that corporations feel they get value out of these deals, although, I suppose their is some value to them making a contribution to a local facility

It would be interesting to know what the total amount Scotia bank spends on "advertising"
I think that every time I see ads on the boards at the Dome. Sure, pizza companies, or beer. But who buys a car or hires an accountant or buys an RRSP based on an arena ad?
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Old 08-30-2017, 10:08 AM   #36
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I still call GM Place, GM Place.
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Old 08-30-2017, 10:24 AM   #37
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I still call the Honda Center the Duck Pond.
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Old 08-30-2017, 10:25 AM   #38
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Should have gone wirh Scotiabank Rink presented by Tim Horton's

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Old 08-30-2017, 11:41 AM   #39
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I think that every time I see ads on the boards at the Dome. Sure, pizza companies, or beer. But who buys a car or hires an accountant or buys an RRSP based on an arena ad?
It's called brand recognition. Most advertising is merely making you familiar with the name of the brand. If you recognize the name then it has worked. When shopping you are more likely to buy brands you are familiar with.
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Old 08-30-2017, 11:54 AM   #40
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TSN or Sportsnet had a segment on this new deal. Scotia is going to push SCENE membership hard in the coming years. 8 million people are signed up with the majority being millennials. 40 million $ is still a whack load of cash to pay per year.
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