[News] Jersey ads approved for the 2022/23 season

[GioforPM]

Originally Posted by bax

It’s psychological. For massive companies like these it’s more about repetition than anything else. Subconsciously people become more and more familiar and comfortable with a brand the more they see it.

Nobody sees a CIBC ad and decides to go open a line of credit, but when that time comes CIBC could be top of mind due to repetition of seeing the logo whether people recognize why or not.

It’s the same reason the McDonald’s, Coke’s, and Amazon’s of the world continue to pump money into marketing despite being as big as they can possibly get.

I understand that’s the theory. But I wonder how much it works in practice. In your banking example, or say, buying a car, there’s only a few big brands and they all are well known anyway.

[Erick Estrada]

Originally Posted by GioforPM

I understand that’s the theory. But I wonder how much it works in practice. In your banking example, or say, buying a car, there’s only a few big brands and they all are well known anyway.

The old saying "out if sight out of mind" applies to even well known brands if they don't advertise to the extent of their competitors. Today's consumers are drawn to shiny new things so you have to be on top of things to remain relevant if you operate in a competitive market segment.

[GioforPM]

Originally Posted by Erick Estrada

The old saying "out if sight out of mind" applies to even well known brands if they don't advertise to the extent of their competitors. Today's consumers are drawn to shiny new things so you have to be on top of things to remain relevant if you operate in a competitive market segment.

From your last trip to a Flames game, tell me what law firm advertised there. I know because that’s my business, but I bet most people don’t. In fact, a lot wouldn’t even know it if I gave a list.

[Enoch Root]

Originally Posted by GioforPM

From your last trip to a Flames game, tell me what law firm advertised there. I know because that’s my business, but I bet most people don’t. In fact, a lot wouldn’t even know it if I gave a list.

But that's not the purpose/intent. Of course, very few people would be able to recall the name of that firm from memory (I know I can't). However, when looking for a law firm, when looking at a list of names, that firm will be more familiar than they otherwise would have been.

[SuperMatt18]

Originally Posted by GioforPM

From your last trip to a Flames game, tell me what law firm advertised there. I know because that’s my business, but I bet most people don’t. In fact, a lot wouldn’t even know it if I gave a list.

Hmmm

Field Law....feel like it was Field Law that I remember from my last game at the Saddledome.

[Canada 02]

https://twitter.com/user/status/1516439175964336134

https://twitter.com/user/status/1516439104019382284

[btimbit]

Gross. At least match the colours, that's brutal

[calgarygeologist]

Originally Posted by btimbit

Gross. At least match the colours, that's brutal

It could be worse and at least it is a black patch to match the jersey.

[corporatejay]

Originally Posted by GioforPM

From your last trip to a Flames game, tell me what law firm advertised there. I know because that’s my business, but I bet most people don’t. In fact, a lot wouldn’t even know it if I gave a list.

If you google personal injury law calgary it’s the first hit. That search plus the ad at the game will create familiarity. Advertising works, it’s just hard to measure.

[Toonage]

lmao "jersey patch partner"

[Kipper_3434]

I purposely avoid buying things that are advertized to me. If more people do this perhaps we can stop this BS after onlybone season.

[GioforPM]

Originally Posted by corporatejay

If you google personal injury law calgary it’s the first hit. That search plus the ad at the game will create familiarity. Advertising works, it’s just hard to measure.

Really, because that's not the firm I remember advertises there (not a PI firm at all). The firm I'm thinking of - any clients that base their decision on any ads are few and far between, and likely not worth the price of the ad.

[Zarley]

This is absolutely disgusting. An abomination.

[corporatejay]

Originally Posted by GioforPM

Really, because that's not the firm I remember advertises there (not a PI firm at all). The firm I'm thinking of - any clients that base their decision on any ads are few and far between, and likely not worth the price of the ad.

The one I saw at the dome was Litco.

[Northendzone]

so when you buy an "official" jersey from the team store, will it come with the patch of the partner?

[TheIronMaiden]

“The more advertising I see, the less I want to buy.”
— Tom Robbins

[FlamesAddiction]

I'm surprised it has taken this long. When the cap came in and revenue splitting between teams and players was introduced, I figured it was going to happen eventually. The pursuit for new streams of revenue is important to the survival of the league when you consider it's a gate driven league still in a changing world.

[getbak]

Originally Posted by Northendzone

so when you buy an "official" jersey from the team store, will it come with the patch of the partner?

Probably not. If you buy an AHL or ECHL jersey, it doesn't come with a sponsor's patch. The same is true for the NBA and CFL.

[SeanCharles]

Originally Posted by Northendzone

so when you buy an "official" jersey from the team store, will it come with the patch of the partner?

It’s such crap cause either way you have to buy a jersey with a marketing logo on it or buy a jersey that doesn’t resemble game worn jerseys.

Put logos on helmets, gloves, pants, socks but keep them off jerseys.

I respected the NHL for not tarnishing their jerseys with this crap but greed always reins supreme.

It’s extremely disappointing for me to see this come to fruition.

[Coach]

I dont understand why they dont just put them on the pants. Same visibility and you don't deal with the backlash.