Experience Regina apologizes after criticism over new slogans 'sexualizing' the city

[Cecil Terwilliger]

Slogans such as 'Show us your Regina' and 'The city that rhymes with fun' received criticism

Tourism Regina rebranded to Experience Regina last week. As part of the move it unveiled several new tourism slogans. Reid confirmed the organization is apologizing for two of those slogans — "Show us your Regina" and "The city that rhymes with fun" — that received a lot of criticism online after the relaunch.

Tim Reid, CEO of Experience Regina (formerly Tourism Regina), published an apology on Sunday evening, days after unveiling the new brand on Thursday.

"Do we want men harassing women in bars chanting 'show us your Regina?' There are so many serious ramifications of these slogans … as a society, we have a responsibility to teach boys and men about consent. These slogans do the opposite."

It's an attempt to capitalize off a phrase popularized by "Experience Regina", a viral video viewed nearly 700,000 times after it was uploaded to YouTube in 2008.

The video exploded in popularity in 2018 after Jimmy Fallon played the song on The Tonight Show.

Due to the similarity between the words Regina and vagina, the name of the song prompted laughs from Fallon's co-host, members of his band and the show's audience.

https://www.cbc.ca/amp/1.6784321

They even made hoodies!! But they’ve been taken off the shelves and won’t be sold.



I’m honestly not sure if this is hilarious, sad or pathetic. Maybe all three.

[timun]

'Show us your Regina'

Ooof, somebody wasn't using their thinking cap on that one. That's cringier than Irish-themed businesses with the slogan "show us your craic!"...

[FormerPresJamesTaylor]

Leaning into it is funny, making it so obvious isn't. "Show us your Regina?" That's some hack stuff.

[Cecil Terwilliger]

I’d never heard ‘show us your Regina’ thing before. But people have been calling it the city that rhymes with fun for years and years. It was even in Deadpool.

[FormerPresJamesTaylor]

Deadpool was pure hack comedy so that makes sense

[Locke]

Welp...no publicity is bad publicity I guess.

[Sr. Mints]

There are a number of things to do in a Regina

[topfiverecords]

[Locke]

It is right on the highway though, so its got that going for it, which is nice.

[afc wimbledon]

I would have thought 'come to Saskatchewan and we'll show you our Regina' would be a better draw

[SutterBrother]

It’s simple and funny. And way more people are going to talk about a pretty boring city now that there was an online “backlash”.

Well played.

[topfiverecords]

You definitely don’t want to see Regina or anyone from Regina’s Regina.

[nik-]

Tourism Regina.

Sisyphus had an easier job.

[Reggie Dunlop]

The Queen is dead.

They can change the city's name to "Rex."

[TorqueDog]

I went to Saskatchewan for some Regina and all I got was a Butte squeeze.

[powderjunkie]

Originally Posted by topfiverecords

It isn't easy to follow up one's magnum opus. Even moreso if you didn't actually create it yourself.

[Traditional_Ale]

My Xbox NHL team for the last 10 years has been the "Regina Shockers." Our logo is a crab. Our mascot is the devil. Our colors are what you'd imagine they are. We play out of a dump called "Pabst Place" with an old school analog cube scoreboard. Because of programing glitches, our fans are dressed in all kinds of mismatched colors and many of them in all red or white so they look very Klan-like.

Experience Regina are forever heroes to me for this. I honestly can't believe this is real life.

[ben voyonsdonc]

Originally Posted by nik-

Tourism Regina.

Sisyphus had an easier job.

I read that as syphilis and it still made sense.

[1qqaaz]

Random Americans that I know have told me about this.
There's definitely publicity.

[Bigtime]

We can all agree that the "Experience Regina" song is a banger though, right?