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Old 05-09-2014, 01:24 PM   #21
Galakanokis
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Just read that a $200 pair of beats headphones costs around $14 to make.

Don't really care here, will not buy an iphone and had no plans to use anything from beats. Interesting none the less.
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Old 05-09-2014, 01:39 PM   #22
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Speaking of which, you and Ktrain interested in helping me in creating up a cloud powered social SAAS start up with the sole intention of being acquired for billions of dollars by Apple/Facebook/Google?

We'll just need a flashy parallax website with some vapourware promises and maybe a kickstarter campaign. Honestly we could probably bang this out over the long weekend, lemme know your plans.
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Old 05-09-2014, 04:29 PM   #23
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Originally Posted by Galakanokis View Post
Just read that a $200 pair of beats headphones costs around $14 to make.

Don't really care here, will not buy an iphone and had no plans to use anything from beats. Interesting none the less.

Massive margins vs actual product costs are certainly not confined to headphones, its a reality of many products
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Old 05-09-2014, 05:43 PM   #24
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This is a horrible deal for Apple. They should have saved their money for Nintendo.
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Old 05-09-2014, 07:09 PM   #25
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This is a horrible deal for Apple. They should have saved their money for Nintendo.

1) Apple has no short of cash.

2) Where did you do your finance training?
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Old 05-09-2014, 07:24 PM   #26
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Go with Sennheiser. I've tried beats and the low end $40 headphones I have are a lot better, both with sound quality and range.
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Old 05-09-2014, 07:26 PM   #27
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AKG > Everything else known to man.
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Old 05-09-2014, 08:33 PM   #28
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1) Apple has no short of cash.

2) Where did you do your finance training?
No shortage of cash means Beats is a good buy?

Nintendo and their gaming IP are truly unique, valuable and better suited to Apple's continued movement into the living room. Even a partnership here would be an excellent move.

Apple would be better of spending the money to improve their OS and iOS which has lacked marked improvement compared to competitors in recent years.

They want to have a curated streaming music service that is edited. I wonder if the deal continues the management structure and curators must stay in place.

If Apple wanted to make high end headphones their brand would be strong enough to push that.
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Old 05-09-2014, 08:36 PM   #29
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No shortage of cash means Beats is a good buy?
I think it means they can buy both...
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Old 05-10-2014, 12:16 PM   #30
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Go with Sennheiser. I've tried beats and the low end $40 headphones I have are a lot better, both with sound quality and range.

If you're spend $40, go with Sony.

I have a pair of Sony's I bought 10 years ago for $40 and they are indestructible.

Sennheiser is good, but their branded really poorly and some of their headphones are complete garbage (worse than Solos even at similar price ranges).
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Old 05-10-2014, 12:37 PM   #31
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Another theory, it's about the wearables.

http://www.theverge.com/2014/5/10/57...-its-the-brand
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Old 05-10-2014, 01:00 PM   #32
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Apple would be better of spending the money to improve their OS and iOS which has lacked marked improvement compared to competitors in recent years.
Wait - you believe OSX & iOS stagnation are the result of underfunding?
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Old 05-10-2014, 01:09 PM   #33
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Say it with me everybody... Curated streaming.
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Old 05-10-2014, 01:39 PM   #34
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Another theory, it's about the wearables.

http://www.theverge.com/2014/5/10/57...-its-the-brand
Yes!

Hi-Fidelity headphones existed before Beats Studios, but only audiophiles cared to spend much on them. There was no mainstream market for $300 headphones. Beats created that market by making a premium fashion accessory that people saw and wanted. Watch this and tell me Beats is marketing audiophile gear:



I know loads of people who'd consider themselves audiophiles. Not one went from a pair of $300 AKGs or Sennheisers to a pair of Beats Studios. For most Beats customers, this is their first foray into high-end headphones. From a marketing standpoint - this is remarkable. They created a product nobody knew they wanted, well outside of mainstream "impulse buy" range. This is what makes Beats worth $3.2B to Apple.

Apple is going to have a similar challenge in wearables. They've got to make wearables that people want to be seen wearing so badly that they'll fork over hundreds. I can't think of a single company that can do that as well as Beats.
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Old 05-28-2014, 05:41 PM   #35
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This is more about the curation technology behind the Beats streaming service than it is about the headphones. Not to mention immediate, inside access to some of the most brilliant minds in the music industry. Not just Iovine or Dre themselves, but the huge braintrust of radio program directors that provide the human element behind the Beats curation process.

Part of the deal is to bring Iovine inside Apple to report directly to Cook as a creative advisor. Iovine would also be bringing his address book with him, which represents some pretty significant personal relationships with some of the most infleuantial people in the entire industry.

Alot of market and media people are looking at this as Apple simply purchasing the Beats brand and are worried about Apple potentially pushing another brand besides its own (MacBook with Beats Audio, etc). Apple doesn't really buy brands though. It buys technology and resources, and I think that's exactly what its doing here as well.
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Say it with me everybody... Curated streaming.
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Apple Announces $3 Billion Beats Acquisition, Jimmy Iovine and Dr. Dre Joining the Company

We get a subscription music service that we believe is the first subscription service that really got it right. They had the insight early on to know how important human curation is. That technology by itself wasn’t enough — that it was the marriage of the two that would really be great, and produce a feeling in people that we want to produce.

Both Apple and Beats believe that a great music service requires a strong editorial and curation team, and we will continue to expand what we do in those areas. The addition of Beats will make our incredible iTunes lineup even better, extending the emotional connection our customers have with music.

http://www.macrumors.com/2014/05/28/apple-buys-beats/
Just sayin'
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Old 05-29-2014, 10:33 AM   #36
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Just sayin'
IS there anything interesting or unique they do in this space that say Spotify or Pandora doesn't?

Having an industry exec and radio programmers in the mix just says to me that curation will be based on the same philosophies that existed in those tired old industries that are failing (radio and major record labels). They will figure out best how to use curation to promote the artists they represent and hope to re-establish the importance of artists being on those major labels. That will not make for a service that most users will appreciate. Otherwise, I don't see a whole lot of value in what music execs and radio programmers can bring, and are probably a detriment to providing a good user experience.
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Old 05-29-2014, 04:19 PM   #37
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Making a prediction that Dr Dre is going to finally release Detox, exclusive to Beats/Apple.
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