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Old 10-19-2017, 08:58 AM   #381
bizaro86
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Is Amazon really categorized as a monopoly though? There are a few other large online retailers out there; and Amazon itself is more of an amalgamation of different retailers. I guess they should split off some of the groups though, like HP had done over the years.
Amazon isnt a monopoly now, but delivering stuff is a business where there are big scale benefits. If you are the biggest, you can have a warehouse in every city versus a small competitor that only has one. Then your items arrive faster, and cost less to ship because they are being shipped shorter distances. Also, shipping more improves the route density, which makes it faster. Amazon already has its own (chartered)air freight, and will probably start express services. For the route density thing, selling more stuff is more efficient.

Imagine two companies each have a Calgary warehouse but one sells 10000 items per day and one sells 10. The big guy can dispatch a van with 50 items for Tuscany and 50 items for rocky Ridge. That driver spends little time between deliveries, and can do lots per day. The little company has to deliver one in Tuscany, one in Sunnyside, one in Strathcona, one in Falconridge, etc,and the transit times are way longer. In practice the small guys pay up for private delivery, while Amazon has its own independent contractor group that does it, almost certainly way cheaper.
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Old 10-19-2017, 09:02 AM   #382
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Amazon isnt a monopoly now, but delivering stuff is a business where there are big scale benefits. If you are the biggest, you can have a warehouse in every city versus a small competitor that only has one. Then your items arrive faster, and cost less to ship because they are being shipped shorter distances. Also, shipping more improves the route density, which makes it faster. Amazon already has its own (chartered)air freight, and will probably start express services. For the route density thing, selling more stuff is more efficient.

Imagine two companies each have a Calgary warehouse but one sells 10000 items per day and one sells 10. The big guy can dispatch a van with 50 items for Tuscany and 50 items for rocky Ridge. That driver spends little time between deliveries, and can do lots per day. The little company has to deliver one in Tuscany, one in Sunnyside, one in Strathcona, one in Falconridge, etc,and the transit times are way longer. In practice the small guys pay up for private delivery, while Amazon has its own independent contractor group that does it, almost certainly way cheaper.
But the only real issue with Monopolies are if they use the power for predatory pricing. In your example if Amazon raises they prices to much, then the other persons product because cheaper.

Unless every store in the world was out of business, then I guess they could use predatory pricing
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Old 10-19-2017, 11:22 AM   #383
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Calgary took out a full page ad in the Seattle Times today:

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Old 10-19-2017, 11:27 AM   #384
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Interesting marketing strategy (newspaper, sidewalks) happening in Seattle by all accounts to get them to Calgary haha . . .
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Old 10-19-2017, 11:32 AM   #385
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Interesting marketing strategy (newspaper, sidewalks) happening in Seattle by all accounts to get them to Calgary haha . . .

Cal-Gar-eee
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Old 10-19-2017, 11:35 AM   #386
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Trying to decide if this will be seen as brilliant or
Spoiler!
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Old 10-19-2017, 11:36 AM   #387
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Trying to decide if this will be seen as brilliant or
Spoiler!
? i don't get it.
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Old 10-19-2017, 11:37 AM   #388
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I'm going with brilliant, it's awesome to see.
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Old 10-19-2017, 11:38 AM   #389
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? i don't get it.


Personally, I like it. Not sure I'd go with brilliant... but when they look at the proposals and see Calgary they'll think "oh yeah, the city with the funny ads and sidewalks chalk!". So our proposal will have some good will going in.

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Old 10-19-2017, 11:39 AM   #390
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I'm already stocking up on flannel and getting my new leather boots to look well worn (but not from manual labour) for when Amazon offers me a high paying job here.
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Old 10-19-2017, 11:41 AM   #391
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? i don't get it.
http://knowyourmeme.com/memes/overly...hed-girlfriend
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Old 10-19-2017, 11:42 AM   #392
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? i don't get it.
That is "Overly Attached Girlfriend"...

and I didn't know either until I did a Google image search.
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Old 10-19-2017, 11:43 AM   #393
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Personally, I like it. Not sure I'd go with brilliant... but when they look at the proposals and see Calgary they'll think "oh yeah, the city with the funny ads and sidewalks chalk!". So our proposal will have some good will going in.
Someone should spray paint this on Bezos's Tesla.

"We love you Amazon!
Raleigh!"
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Old 10-19-2017, 11:46 AM   #394
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Out of curiosity - were there any other ads or quirky guerilla marketing campaigns going on with the other cities?
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Old 10-19-2017, 11:46 AM   #395
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Sorry, I thought everyone knew overly attached girlfriend. All the cool people, anyway.
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Old 10-19-2017, 11:48 AM   #396
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Video too:

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Old 10-19-2017, 11:51 AM   #397
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#AmazonYYC is a good place to follow the traction from the campaign. There is some dude flooding the hashtag trying to sabotage the effort though lol (User is "inyyc").
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Old 10-19-2017, 11:52 AM   #398
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Should have mentioned something about Starbucks on every 2nd corner...
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Old 10-19-2017, 11:53 AM   #399
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Calgary took out a full page ad in the Seattle Times today:
I saw an earlier draft of this, where they used Tormund from GOT.

I think they did a nice job with this campaign. I believe they also took out giant billboard ads in Seattle.
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Old 10-19-2017, 11:58 AM   #400
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Arghhh!!! Direct flights to Seattle......
They're non stop flights. Gear grinder.
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