Dr Pepper 10 in Canada?

[The Goon]

Enjoy your Dr. Pepper 10 with a Yorkie and mock the lady in your life.

[ernie]

Originally Posted by nickerjones

Do you drink diet drinks regularly? I find a lot of the people I know that do have the same response.

I drink regular and diet...depends on the day. I actually don't know anyone who prefers it over regular or diet Dr. Pepper yet.

[drewboy12]

Originally Posted by Machiavelli

I think the "not for women" bit is kind of clever. It creates an air of exclusivity where none exists.

"This pop isn't for me? Well screw you, I"m going to drink it anyway!"

That's what I got out of it to. Women are stubborn. It says its not for them, they want it more...

[Eastern Girl]

I had the opposite reaction.

"This pop isn't for me? Fine, keep your stupid pop, F you. I'll drink tea!"

[hkstylez]

I had no idea Holy Crap tasted so awesome. but yeah, i've never seen this before... where abouts can i go find some?

[OutOfTheCube]

Originally Posted by Eastern Girl

Like I said, not saying guys don't ever count calories, but it's still much more of a chick thing. Never been in a bar where a guy said no more beers because they are too calorie laden.

You simultaneously slammed and yet completely justified their marketing campaign. Beautiful.

[Hack&Lube]

Originally Posted by Eastern Girl

Why is it not for women?

What a stupid ad for pop.

Coke Zero was developed for men who felt that drinking Diet Coke was effeminate so it was marketed as the manly diet drink. This is the same strategy.

[Ducay]

Originally Posted by Eastern Girl

Why is it not for women?

What a stupid ad for pop.

Weird, I thought all women loved DP?

[photon]

*dr. pepper out the nose*

Thanks Ducay, you've ruined this drink for me forever.

[nickerjones]

So has this showed up north of the border yet? I still think its awesome. I feel so manly when I am drinking it. =)

[valo403]

Originally Posted by Eastern Girl

But typically if you want to expand your market, you don't do so by excluding the other entirely, especially when that's the market that typically buys these drinks. They couldn't have just marketed it without saying, "This is not for women" and done other things to subtly appeal to men? And why is it not for women? Because it has fewer calories than the regular drink? Because it has dark purple fonts? How is that manly? Are the men here more likely to buy this than regular Dr. Pepper? Are they more likely to buy it because it says it's not for women? Honest curiosity there. Would this or has this ad worked on you?

The soap comparison doesn't fly with me. Soaps are different, as you say they are different smells which to me makes them different products. My body wash soap smells like cucumber and green tea. My boyfriends soap is in bar form and smells like dirt and scabs or something. He wouldn't use my soap and I wouldn't use his. They are marketed in different ways, because they are different.

This is pop. It's the same pop, the same product, for everyone. Why go out of their way to exclude one whole market? I mean, women can still drink this. I imagine it isn't infused with testosterone or anything, but I just don't understand the marketing. I may have tried this if it came to Canada, because I find the diet Dr. Pepper to be quite gross and unsatisfying. I don't think I'd bother now, to be frank about it.

And while I'm on a rant here (about pop of all things!), I can't think of too many guys I know that are constantly turning down pop because of the calories. Not saying guys don't watch calories, but a guy will drink whatever the hell he wants, beer, pop, whatever. It's the chicks of the world that are constantly on diets and counting calories.

No, this isn't right at all, I tells ya! You can keep your damn pop Dr. Pepper, ya bitch! I didn't want it anyway!

The whole point is that women are more likely to drink diet soda (it's soda, not pop ) anyways, so you market at the segment that actually requires marketing. Diet soda has, bizarrely, developed a sort of feminine connotation, I've definitely seen guys get their balls busted for drinking it. This ad is an attempt to change that perception, and it's not the first diet soda to use it.

Edit: Ugh, not only am I responding to a 2 month old post I did so to make a point that was made at least twice already. That's some fine work.

[THE SCUD]

I'd try it if it was available here. But I doubt it is.

BUT WE GOT SHREDDIES AND YOU DON'T, SO UP YOURS 'MERICA!

[THE SCUD]

Originally Posted by The All Knowing Wikipedia

Dr Pepper 10 is a low-calorie version of Dr Pepper currently being tested in six cities across the United States It is being especially marketed to men

http://en.wikipedia.org/wiki/Dr_Pepper

[GreenLantern]

Nothing tops Diet Pepsi.

Nothing.

[Komskies]

Originally Posted by GreenLantern

Nothing tops Diet Pepsi.

Nothing.

Coke Zero. Bam!

[Yasa]

Originally Posted by GreenLantern

Nothing tops Diet Pepsi.

Nothing.

Anything tops any Pepsi ever.

[zukes]

If I am going to drink pop, it is always diet. I used to think it was stupid, especially when you hit a fast food chain, but then I realized, it is still saving you 100-200 calories. I rarely get fries anymore at fast food places, rather a salad.

I just figure, I add enough calories by drinking beer, and Lite and especially low calorie beers are just not going to happen, that when I drink pop, what is the point of throwing even more calories into the cauldron?

[Bill Bumface]

^ That's like me. I used to love pop. Now I love beer. Sorry Pop, it's not you, it's beer.

[Northendzone]

Originally Posted by guzzy

But did you try the superstore liquor store?

if you are buying pop at the liquor store you must be part of the 1%.....

[nickerjones]

Originally Posted by GreenLantern

Nothing tops Diet Pepsi.

Nothing.

I like Diet Wild Cherry Pepsi. I think that is also a drink you can only get here and not in Calgary.