The National Hockey League (NHL®) and Jägermeister have entered into an agreement in which Jägermeister will become an official partner of the NHL in the U.S with the designation of “official shot of the NHL.” As part of the partnership, Jägermeister will create compelling and engaging 360-degree, integrated programs that will be supported across various retail, in-venue and on premise channels as well as consumer activations at the NHL Winter Classic®, the NHL® All-Star Weekend and other NHL marquee events. This collaboration allows consumers and hockey fans alike the opportunity to partake in shared, ice cold moments with premier brand integration and exposure.
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Turn up the good, turn down the suck!
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I'm having flashbacks to undergrad and all the peer pressure to consume Jagerbombs. 20-something year old me shoulda known better. Those and the other bombs (Irish Car Bombs) nearly destroyed one of my semesters.
And yet, if someone offered me a shot of Jager, I doubt I'd turn it down. Does that make me an alcoholic? I'll ponder that tonight over a glass of scotch.
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Originally Posted by ResAlien
If we can't fall in love with replaceable bottom 6 players then the terrorists have won.
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I like Jägermeister, but definitely don’t see it as a hockey fit. Might as well be tequila. I’m not sure the NHL needs an official “shot”. Seems silly to me.
Jägermeister to be the "Official Shot of the NHL"
